Job DescriptionAt Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the position's duties.Position SummaryThe Senior Partner Marketing Manager serves as the marketing point of contact and liaison for the school teams and marketing department to help drive strategies that increase awareness, drive lead volume, nurture prospective families and retain them for Pearson Virtual Schools. This position is leveraged as the expert in school- and state-specific nuances including goals, enrolment barriers and mandatories, marketing mandatories, and grade caps.Core Tasks & Responsibilities
Drive all school enrollment goals for marketing department and achieve channel alignment via school- and state-specific marketing strategies
Continually review, analyze, and optimize marketing channel performance by state for all schools and provide partners with regular performance feedback and reporting
Collaborate with internal teams to ensure strategy/execution plan alignment for all schools, communicating necessary context, school specific nuances, and insight to drive school-specific marketing efforts, and nurture growth opportunities. Serve as the marketing point of contact for all Connections Academy school customers and hold regular marketing meetings with schools, as needed
Manage requests and feedback from individual schools and other stakeholders and effectively engage appropriate marketing subject matter experts as needed
Serve as the marketing department lead and main point of contact on new school launch and other key initiatives, leading go-to-market strategy meetings, overseeing project management, and cross-functional team participation Review and gather input on marketing language in school Statements of Agreement
Coordinate presentation materials and attend board meetings, in identified cases
Attend school account meetings, as needed, to address key marketing initiatives
Manage Partner Marketing Analyst as the team works with school marketing reps to help ensure consistency across schools, increase accountability, and measure effectiveness and success
Requirements
Seven (7) to ten (10) years’ work experience in marketing
Bachelor’s degree in marketing or related field
Strong experience across a variety of marketing tactics and in managing marketing strategy from concept to execution
Solid project management skills with the ability to manage multiple projects, timelines, and stakeholders
Strong written, verbal, and interpersonal communication skills with the ability to interface with all levels of stakeholders and build and maintain positive relationships with internal and external partners
Compensation at Pearson is influenced by many factors including skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:The minimum full-time salary range is between $95,000 - $105,000.This position is eligible to participate in an annual incentive program, and information on benefits offered is here.#LI-REMOTEWhat to expect from PearsonDid you know Pearson is one of the 10 most innovative education companies of 2022?At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.Job: MARKETINGOrganization: Virtual LearningSchedule: FULLTIMEReq ID: 14574#location