Connectivity Value-Add Services Product Manager

We are looking for a Connectivity Value-Add Services Product Manager to join our growing team! In this role, you will own the strategy, roadmap, and in-market performance of Brightspeed’s connectivity-related add-ons. This includes whole-home Wi-Fi and mesh/extenders, network and device security (e.g., parental controls, malware/phishing protection), device protection and extended warranties, cloud backup, and connectivity continuity (e.g., LTE/5G failover). You will translate customer and market insights into a prioritized backlog and lead cross-functional delivery to drive ARPU, adoption, retention, and NPS—while reducing support costs.In this position, you will deliver a trusted suite of add-ons that will make Brightspeed Internet safer, more reliable, and more useful—simple to discover, buy, set up, and manage—driving measurable value for customers and the business.As a Connectivity Value-Add Services Product Manager, your duties and responsibilities will include:Product Strategy & Roadmap:Define the vision, north-star metrics, and 12–18-month roadmap for connectivity VASBuild business cases for new offers and vendor solutions, size impact, cost, and sequencingMaintain competitive intelligence across cable, fiber, FWA, and security suitesBacklog Ownership & Delivery:Own backlog across packaging, catalog/entitlements, activation, in-app/account experiences, and support workflowsWrite clear problem statements and acceptance criteria; lead agile sprints with Engineering, Digital, and CX teamsLaunch features via flags and A/B tests with KPI baselinesPricing, Packaging & Merchandising:Partner with Pricing/Finance on ARPU ladder, bundles, and promo rules.Define next-best-offer logic and lifecycle pricing (intro → evergreen → price-up guardrails)Coordinate merchandising across PDPs, configurators, checkout, and account surfacesEnsure ethical UX and clear disclosuresExperience & Enablement:Drive setup/activation flows, guided install, and proactive health checksDefine secure defaults and transparent controls for parents and privacy-minded usersPartner with Call Center Ops on scripts, routing, QA, and incentives for VAS sales and supportData, AI & Insights:Use telemetry (Wi-Fi performance, security events), funnel analytics, session replay, and VoC/VoA to prioritize workPublish product health dashboards and leverage AI for recommendations, threat detection, and agent-assistPartner & Vendor Management:Source and manage VAS partners across security, backup, mesh hardware, and failoverNegotiate SLAs, privacy/security terms, and roadmap alignment; run joint experiments and QBRsChannel & Journey Orchestration:Collaborate with CX Factory and E-commerce on experimentation and upsell surfacesCoordinate with Sales, Indirect, and MDU channels on offers, SPIFs, and enablementIntegrate VAS moments across customer journeys (Join, Get/Install, Enjoy, Help/Leave)Governance & Ways of Working:Contribute to enterprise top 20 slate; manage dependencies and risksParticipate in bi-weekly reviews, monthly health readouts, and quarterly roadmap resetsOwn the “what/why” and acceptance criteria, share accountability for outcomes12-Month Outcome Targets Examples:Attach/Adoption: +15–30% across prioritized segments; +25–40% attach at new-customer checkoutARPU: +$2–$5 net from VAS attach and bundle mixExperience: −15–25% Wi-Fi/performance-related repeat contacts; +8–12 pts NPS among VAS usersSecurity/Backup Engagement: +20–30% monthly active rate; ≥90% threat blocks/alerts resolvedRetention: −10–20% churn among VAS adopters; +5–10 pts save-rate when VAS included in offersKey Performance Indicators (KPIs):Attach rate by channel/segmentBundle mix and ARPU/ARPA liftCheckout and in-account upsell CVRActivation success and time-to-valueMonthly active use/engagementWi-Fi satisfaction and performance metricsSecurity/backup event resolutionSupport contact rate and containmentNPS/CSAT for VAS usersChurn/save deltas and program ROI