Position: Content StrategistDuration: 11 MonthsClient is looking for resumes with 1 to 3 years experience . Initially it can be remote but later onsite.Sources, writes and edits content for IT marketing materials. Helps to inform content strategy, calendar and provides insights into campaign performance. Takes existing content and crafts thoughtfully designed presentations and marketing materials.Roles and Responsibilities• Performing exhaustive research to gain in-depth knowledge of all customer personas• Performing extensive research and analysis on consumer thoughts and trends• Creating specifications and content appropriate for the project’s customer personas• Strategizing content pillars and sub pillars• Planning the editorial calendar and content proposition• Overseeing writing style and tone for all content• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed• Developing editorial strategy, so content is consistent across all delivery platforms• Conducting periodic content audits• Ensuring that content strategy meets business objectives• Strategizing and improving content delivery and promotion• Analyzing content marketing strategy to evaluate whether it's working or notKey skills• Excellent copywriting skills to be able to plan, direct, design, and edit content that get results.• Content presentation skills – you should be able to determine how content should be packaged• Content delivery skills – you determine the best distribution channel to deliver content to your audience.• You should have experience in handling and strategizing marketing campaigns.• Multitasking and organizational skills – you will have to handle several types of projects and people regularly• Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more• Good analytical abilities to spot patterns and trends in content marketing data• Experience in the retail sector will be an added advantage Regards,Mini GargSr.Technical Recruiter ReqRoute,IncDirect :Desk: Ext: 1016Fax: email: website: http://www.reqrouteinc.com/careers DISCLAIMER: The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer or if you want to be REMOVED please reply with REMOVE in the Subject line of this email.