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Business Title: Sr Associate, Marketing Effectiveness MeasurementRequisition Number: 82383 - 68Function: AdvisoryArea of Interest:State: OHCity: CincinnatiDescription:The KPMG Advisory practice is currently our fastest growing practice. We are seeing tremendous client demand, and looking forward we don't anticipate that slowing down. In this ever-changing market environment, our professionals must be adaptable and thrive in a collaborative, team-driven culture. At KPMG, our people are our number one priority. With a wealth of learning and career development opportunities, a world-class training facility and leading market tools, we make sure our people continue to grow both professionally and personally. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.KPMG is currently seeking a Sr Associate - Marketing Effectiveness Measurement in Customer & Operations for our Consulting (https://advisory.kpmg.us/) practice.Responsibilities:Support client engagements related to marketing effectiveness and transformation
Analyze and manipulate large structured and unstructured data sets
Operate data management and statistical tools, such as SQL, R and Python
Review the work product of associates and provide direction and training as necessary
Provide input into engagement decisions including work plan and timeline, project management, resource allocation and career development of staff members
Qualifications:Minimum three years of recent experience related to marketing analytics or digital analytics
Bachelor's degree in a related field from an accredited college/university
Advanced knowledge of marketing effectiveness measurement tools (MMM, Digital Attribution, A/B Testing)
Demonstrated ability to analyze critical business requirements, identify deficiencies and potential opportunities and develop innovative methodologies for enhancing competitiveness, revenue and customer service offerings
Excellent written and verbal communication, facilitation, and presentation skills
Travel may be up to 80 percent
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.At KPMG, any partner or employee must be fully vaccinated or test negative for COVID-19 in order to go to any KPMG office, client site or KPMG event. In some circumstances, individuals who are not fully vaccinated may also be required to have a reasonable accommodation to not be fully vaccinated for COVID-19.GL: 5GF: 15292
Vacancy expired!