Job Details

ID #2702350
State Oregon
City Eugene
Full-time
Salary USD TBD TBD
Source Thermo Fisher Scientific
Showed 2019-09-14
Date 2019-09-15
Deadline 2019-11-13
Category Et cetera
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Global Market Development Associate Manager

Oregon, Eugene 00000 Eugene USA

Vacancy expired!

Job DescriptionJob Title: Global Market Development Associate ManagerRequisition ID: 103481BRLocation: Eugene, ORWhen you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $22 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.What will you do?The Associate Global Market Development Manager / Marketing Specialist III (GMD) will develop and execute marketing programs for the flow cytometry platforms and accessory products using a multi-channel go-to-market strategy focus. This scientific, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives. This position can be based out of either of our Carlsbad, CA, or Eugene, OR, campuses.

Develop strategic marketing plans for flow cytometry instruments and accessory product portfolios, including analysis of customer segments, competitor analysis, business trends, and market opportunities.

Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products including those for The Attune instrument and automation accessory equipment.

Drive demand generation for this portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team

Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.

Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.

Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.

Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.

Coordinate with global functions to ensure consistency with brand profiles and company standards.

Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.

Interact and support internal technical selling teams, with enablement in tools and training.

Work closely with regional marketing development managers to build and execute marketing programs within their regions.

May perform other related duties as required and/or assigned.

How will you get there?Education:

Masters of Science and/or PhD in life sciences discipline

Experience:

:2+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach

Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.

Bachelor’s degree in Biology, Biochemistry or related discipline.

Technical knowledge in the flow cytometry platform markets

Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.

Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.

Exceptional communication skills as well as analytical, project management and planning skills necessary.

Ability to manage complexity of multiple product lines with distinct go to market strategies.

Strong business acumen and customer focus are essential.

Experience with marketing and voice of customer VOC.

A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.

Travel is required. (25%)

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here at https://jobs.thermofisher.com/page/show/eeo-affirmative-action-statement#accessibility for further assistance. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Vacancy expired!

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