Vacancy expired!
Remote role to start and once environment changes, the candidate will be located in the
San Francisco office. 8+ years of experience in analytics for a consumer brand and/or a B2B brand. Need candidates who have Marketing Analytics experience (like campaign analysis, test / experimental design, segmentation) and were more what I’d call BI Engineer (mainly create dashboards) or Data Analysts (data ETLs). Experienced Customer Analytics & Insights Manager who will be responsible for driving analytics and strategy to support AEX’s marketing efforts. The ideal candidate will be responsible for measuring the impact of campaigns and making recommendations to drive growth, defining metrics and visualizations to report on awareness and adoption of key products and solution offerings through multi-touch campaigns via both digital and offline marketing channels, and advanced analytics projects to improve our understanding of our customers, their usage of our products, and improve marketing performance. ResponsibilitiesReporting into the Strategy, Operations, Communication and Analytics team, this position will support our Education Experiences’ (AEX) Marketing, Learning Strategies, and Field Engagement teams. This collaborative role will require analyses of data that enables the success of AEX programs. Core responsibilities include: Reporting and Analytics- Use expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user’s lifecycle with our products
- Partner with marketing to define campaign objectives, design testing strategies, and develop measurement plans.
- Analyze marketing programs and field engagement tactics to determine their effectiveness in driving engagement, product adoption and retention to inform optimization and future strategies and decisions
- Provide ad hoc reports to AEX stakeholders.
- Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation (i.e. likely to churn, highly engaged, likely to convert to commercial etc.)
- Collaborate with AEX Marketing and Learning Strategies teams to design and develop testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness and efficiency.
- Be a key partner for AEX marketing team in developing segmentation strategies to effectively target AEX users
- Work with Operations to ensure measurement capabilities are in place prior to campaign execution
- Collaborate with Field Engagement, Learning Strategies, Marketing and Product teams to gather requirements for enhancing the data warehouse for AEX marketing and analytics purposes.
- Collaborate with team members outside of the group and/or customers.
- Query and transform data residing in large unstructured databases for analysis purposes.
- Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.
- Work closely with employees outside your group and/or customers to reconcile data quality issues, when found
- Interaction with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors will be necessary in some cases to facilitate data quality improvements
- Proactively assess opportunities for potential improvements in analytics processes, data quality and data sources/tools
- Expert knowledge in MS Office suite (Excel, PowerPoint, etc.).
- Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
- Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)
- Critical thinker who is not afraid to ask questions and challenge status quo
- Strong communicator (written and verbal) - able to take analysis and communicate key findings or learnings in impactful way
- Sound business judgment; strategic and analytical capabilities
- Bachelor's degree required. Prefer Master’s Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- Work experience in marketing analytics in a technology or a SAAS company
- Prior experience in email/digital Marketing analytics
- Strong Advanced Analytic experience (predictive modeling, segmentation, MTA)
- Experience with data visualization tools such as Tableau, Looker, PowerBI, etc. and prior experience in dashboarding
Vacancy expired!