Vacancy expired!
- Bachelor s degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- 8+ years of experience in analytics for a consumer brand and/or a B2B brand
- Expert knowledge in MS Office suite (Excel, PowerPoint, etc.).
- Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
- Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)
- Critical thinker who is not afraid to ask questions and challenge status quo
- Strong communicator (written and verbal) - able to take analysis and communicate key findings or learnings in impactful way
- Sound business judgment; strategic and analytical capabilities
- Ability to prioritize and multitask; ability to adapt to a fast-moving environment
- Use expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user s lifecycle with Autodesk products
- Partner with marketing to define campaign objectives, design testing strategies, and develop measurement plans.
- Analyze marketing programs and field engagement tactics to determine their effectiveness in driving engagement, product adoption and retention to inform optimization and future strategies and decisions
- Provide ad hoc reports to AEX stakeholders.
- Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation (i.e. likely to churn, highly engaged, likely to convert to commercial etc.)
- Collaborate with AEX Marketing and Learning Strategies teams to design and develop testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness and efficiency.
- Be a key partner for AEX marketing team in developing segmentation strategies to effectively target AEX users
- Work with Operations to ensure measurement capabilities are in place prior to campaign execution
- Collaborate with Field Engagement, Learning Strategies, Marketing and Product teams to gather requirements for enhancing the Autodesk data warehouse for AEX marketing and analytics purposes.
- Collaborate with Autodesk employees outside of the group and/or customers.
- Query and transform data residing in large unstructured databases for analysis purposes.
- Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.
- Work closely with Autodesk employees outside your group and/or customers to reconcile data quality issues, when found
- Interaction with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors will be necessary in some cases to facilitate data quality improvements
- Proactively assess opportunities for potential improvements in analytics processes, data quality and data sources/tools
- Master s Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- Work experience in marketing analytics in a technology or a SAAS company
- Strong scripting experience
- Prior experience in email/digital Marketing analytics
- Strong Advanced Analytic experience (predictive modeling, segmentation, MTA)
- Experience with data visualization tools such as Tableau, Looker, PowerBI, etc. and prior experience in dashboarding
Vacancy expired!