Job Details

ID #20131986
State Pennsylvania
City Feastervilletrevose
Job type Full-time
Salary USD TBD TBD
Source Publicis Groupe
Showed 2021-09-23
Date 2021-09-23
Deadline 2021-11-22
Category Et cetera
Create resume

Media Planner

Pennsylvania, Feastervilletrevose, 19053 Feastervilletrevose USA

Vacancy expired!

Job Description

The TDA Media Planner’s primary responsibility is to work directly with a Regional Media Directorto manage media plans for the TRI State Region Toyota Dealer Associations. The Media planner will be involved in all aspects of media including Broadcast, Digital, Social, Radio, Out of Home, and Sponsorships/event marketing. The ideal candidate should be an energetic team player with 3+ years of experience in broadcast/digital planning, strong communications skills, and a passion for media.Familiarity with major media tools/software and Excel proficiency are also required along with strong organizational and analytical skills.

RESPONSIBILITIES:

  • Assist in the development of the overall media strategy resulting in the creation of integrated media plans (including comprehensive broadcast and digital approaches) that meet/exceed our retail client’s marketing objectives.
  • Contribute in the media plan implementation while participating in negotiation strategies and maintaining a strong relationship with the media buyer(s).
  • Ensure regular and complete performance analyses are completed and properly reported in a timely manner on all client media activity; develop/present POVs for recommendations/ optimizations based on performance and data-driven insights.
  • Bring energy and excitement around ever-transforming digital initiatives and other new media to capitalize on opportunities that help improve the client’s business; consistently stay abreast of and embrace emerging technologies to bring forward appropriate “test-and-learn” opportunities that position the agency in a thought-leadership role with the client.
  • Take initiative in developing written points-of-view regarding media opportunities, while preparing and presenting regular updates on media communications to clients – in both small, informal, and large, formal meeting environments.
  • Collaborate with agency team partners on all engagement marketing and earned media strategies and activations, to include strong participation in all long-term strategic partnerships forged with entities involving media and experiential marketing components.
  • Manage integration of key media software/reporting with other agency discipline activities/ reporting (e.g., traffic, budget/financial management).
  • Serve as a point of contact with New York-, Los Angeles- and/or Dallas-based media planning team members working on the assigned client’s business.
  • Establish strong working relationships with Account teams, Ad Ops, Analytics, Finance, Traffic, and Broadcast/Digital buyers and ensure that deadlines are met.
  • The primary point of contact with Social agency (Unified), representing the media team on all status calls/meetings.
  • Attend presentations from Media partners (Broadcast/Digital) and actively participate in customizing opportunities for clients.

Qualifications

Qualifications

  • A four-year college degree is required.
  • Prior experience in retail advertising, with automotive category experience, is not required but is certainly desirable.
  • Must be able and willing to travel for client-related business needs​​​​​​
  • Technical/Departmental:
    • Must have 3+ years of integrated media planning experience and demonstrate a working knowledge of media planning, negotiation, and performance analysis, including an impressive understanding for and experience with:
    • Digital marketing environment (including online display/video, SEO/SEM, mobile, and social media) and the relevant shifts in consumer digital/social media behaviors.
    • Traditional media landscape (broadcast, print, and out-of-home) to include tactical use of media channels and large, long-term strategic partnerships and media sponsorships.
    • Must be proficient in managing the development of all relevant media reporting instruments, as well as their connectivity to all related media billing, financial reporting, and trafficking tools.
  • Communication/Business Relationships:
    • Must be able to build/maintain strong relationships and work effectively with his/her colleagues in other agency departments to achieve optimal results.
    • Must have a service-oriented approach to the client’s business and a clear ability to forge strong relationships with his/her clients and business partners in the media community.
  • Requirements:
    • A high degree of professionalism:
    • A strong focus on accuracy, attention to detail, and timeliness is a must.
    • Must be able to respond well under pressure.
  • Attitude:
    • Must be a self-starter: quick learner, intuitive, and proactive.
    • Must assume a high level of enthusiasm and an interest in furthering a career in Media.
    • Must have an outgoing and positive personality and embrace a “Nothing Is Impossible” approach to daily tasks.
    • Must be a “team player” embracing the overall agency culture and that of a small field office.​​​​​​​
  • Analytic & Strategic Skills:
    • Ability to analyze facts and arrive at sound conclusions.
    • Proficient math skills with a strong understanding, use, and interpretation of numerical data.
    • Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans.​​​​​​​
  • Communication:
    • Excellent oral/written communication skills are essential.
    • Exceptional meeting preparation and Client-presentation skills are a must.
    • Adept ability to provide timely reporting to Management Director is a must.​​​​​​​
  • Organizational & Time-Management Skills:
    • A keen ability to prioritize workload and manage multiple tasks simultaneously.
    • Adept ability to maintain productivity while working at an expedient pace.
    • Innate ability to organize logistics of relevant workflow completed by others and keep things on track and on time is essential.​​​​​​​
  • Computer Aptitude & Research/Analytics:
    • Thorough knowledge of and excellent skills in Microsoft Office (Word, Excel, and PowerPoint).
    • Prior knowledge and experience with relevant media-related software is a strong plus: Media Tools, Media Ocean (MBOX), and IMS.
    • Thorough knowledge of media resources and their application to Media planning (e.g.; NSI, MRI, ARB, Scarborough, IMS, etc.) is necessary.
    • Thorough knowledge of and skills in using syndicated interactive research/analytics applications and digital ad serving platforms (e.g., DoubleClick, comScore, Omniture/Adobe Analytics, Google Analytics, and equivalents).​​​​​​

Additional Information

The Media Planner will reportto the Regional Media Director.

All your information will be kept confidential according to EEO guidelines.

Vacancy expired!

Subscribe Report job