Director, Brand Creative

POSITION SUMMARYThe Director, Brand Creative, is a strategic leader responsible for furthering the brand of the Department of Aviation, which owns and operates the Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE). This role will be overseeing and managing a dynamic team of creative professionals, including graphic designers, a photographer/videographer and a copywriter. The Director will drive the development of innovative, compelling content and branding campaigns that aligns with the organization’s brand vision and business objectives.PRIMARY RESPONSIBILITIESCreative LeadershipDevelop and implement a cohesive brand strategy across all touchpoints.Inspire and mentor the creative team, fostering a culture of innovation and collaboration.Stay ahead of industry trends, ensuring the brand remains relevant, modern and competitive.Team ManagementSupervise and guide the work of graphic designers, photographer/videographer, and copywriter.Conduct regular team meetings, provide constructive feedback, and set clear performance expectations.Support professional growth and development through training and coaching.Content DevelopmentOversee the creation of marketing assets, including digital and print designs, social media content, videos, and copy.Ensure all content is consistent with brand guidelines and resonates with target audiences.Lead brainstorming sessions to generate fresh ideas for campaigns and initiatives.Collaboration and Cross-Functional PartnershipsWork closely with marketing, sales, and product teams to ensure creative output aligns with business goals.Present creative concepts and strategies to senior leadership, incorporating feedback as needed.Build strong relationships with internal and external partners, including agencies and vendors, to enhance creative execution.Project Management and Workflow OptimizationOversee the prioritization and timely delivery of creative projects.Establish efficient workflows and processes to maximize team productivity.Monitor and manage the creative budget, ensuring projects stay within financial parameters.KNOWLEDGE, SKILLS AND ABILITIESProven expertise in visual design, copywriting, and multimedia content creationStrong leadership and team-building skills, with experience managing multidisciplinary teams.Exceptional communication and presentation skillsProficiency in design and content tools (e.g., Adobe Creative Suite, Figma, video editing software)Ability to handle multiple projects in a fast-paced environment and deliver high-quality results under tight deadlinesFamiliarity with project management tools (e.g., Asana, Wrike, Trello, or similar)