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Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.Job SummaryThe Manager, Content Strategy is responsible for driving Comcast Business' B2B thought leadership content strategy across all business segments (Small Business, Mid-Market, Enterprise & Public Sector) to fuel Comcast Business' brand position and business growth. Manager will play a critical role within the Brand Strategy team, responsible for partnering across the business and with agency and media partners to bring Comcast Business to life in the market through a clear, differentiated, & compelling content strategy that can drive execution across touchpoints - including, but not limited to, Brand & Demand Gen Communications, Events / Experiential, Executive Communications, Internal Communications, Earned Media, and Sales Enablement programs. Manager will support the development and execution of Comcast Business' content strategy, delivering a smart, engaging content and thought leadership across the buyer's journey. Manager must be able to work cross-functionally to translate strategy into action to manage and deliver on the annual content plan for all segments. Ideal candidate will have experience in B2B thought leadership and content strategy. We are looking for an articulate, strong writer and editor that can develop content independently and also direct partners (freelance writers, media partners, analyst firms, etc.) to deliver the brand message and vision. This role requires expertise on how technology drives business objectives and will require candidate to translate complex technology into clear communication that connect with our audience of business decision-makers and strongly position the Comcast Business brand. Expertise in areas of telecommunications, networking, cybersecurity, and unified communications is a plus. Manager will support Director, B2B Content Strategy to translate business and brand messaging objectives into thought leadership frameworks to guide content development in-house and with agency and media partners. Candidate must also be able to effectively work cross-functionally, partnering with teams across the business to gather insights, objectives, and subject matter expertise to guide content executions. Manager will partner very closely with Product Marketing, business segment leads within Commercial Marketing, and direct marketing team to develop and amplify content that drives brand consideration and credibility within the B2B technology space.Job DescriptionCore Responsibilities
Manage thought leadership content Plan of Record (POR) across SMB, Upper Market, and Vertical Markets in alignment with Brand POR
Socialize thought leadership content POR across organization, including headquarters marketing, divisional marketing, indirect channel marketing
Partner cross-functionally to distribute content and related assets through IMC process, sales enablement, and other channels to amplify and maximize value of content via internal newsletter, shared documents, thought leadership portal and dedicated meetings.
Track content use across channels and creative activations and gather useful data insights
In partnership with Director, manage agency and media partners in development of high-quality content based on plan of record and thought leadership frameworks
Review, edit, and provide guidance to internal and external content creators based on thought leadership content strategy and brand voice
Manage workflow for publishing content to Comcast Business Community website, overseeing related agency work
Support administration of agency contracts and budgeting
Support development of meaningful thought leadership frameworks and content strategy that bring Comcast Business brand and solutions to life and engage our audience, advance our position, and drive business impact
Understand content needs of various stakeholders in order to influence development of thought leadership content POR
Work with internal team and partners to deliver best-in-class content across a variety of formats (video, articles, blogs, audio, etc.)
In partnership with Director, lead agency and media partners to bring strategy to life
Required skills:
Proven experience in developing and executing on a content strategy to drive business, marketing and audience objectives.
Ability to understand market trends and translate into thought leadership topics and narratives that will engage an audience of business and technology decision makers
Strong collaborative attitude and ability to survey many points-of-view to build consensus
Strong writer and editor with ability to develop bespoke content (research, blogs, white papers, videos, infographics) and also direct partners (freelance writers, media partners, analyst firms, etc.) to express brand position; candidates will be asked to submit writing samples relevant to this role
B2B content marketing or B2B media experience and business technology expertise
Excellent writing and verbal communications skills
Self-reliant, problem-solver, and results-oriented
Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines with a growth mindset
Rigorous budget management skills
Bachelor's degree required, preferably in marketing, communications, journalism or related field
5-7 years of marketing and/or communications experience
Employees at all levels are expected to:
Have the ability to work out of our Philadelphia HQ office Tuesday, Wednesday, and Thursday.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience5-7 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.
Vacancy expired!