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As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.Position Summary:The Sr. Content Strategist partners with marketing strategists, product owners, user experience teams, and other collaborators to define content needs by focusing on integrating business goals and customer needs. They help to craft, the narrative structure of marketing campaigns and product experiences via strategy recommendations, customer journeys, and user flows across multiple channels and platforms.The Sr. Content Strategist carries out and maintains governance of content types, templates, patterns, and information architecture through continuous audit and analysis. This includes articulating how analytics advise the governance and development of content. This position will help drive consistency across the website and ensure that marketing content adheres to the UX guidelines.We're looking for an experienced content strategist that can help elevate our content strategy and drive innovative experiences for our customers! The ideal candidate is comfortable working with cross-functional teams, has strong interpersonal skills, and strives for continuous improvement to optimize our customer experience.Key Responsibilities:Assesses and defines digital and print content needs through conducting inventory and analyses to advise marketing campaigns, product experiences, and content migrations
Designs content, both holistically and tactically, into the patterns, templates, and content information architecture that supports the website by driving technical improvements that enable content targeting, personalization, and syndication through the CMS and other tools
Collaborates closely with various marketing team members, user experience architects, content specialists, visual designers, copywriters, and product teams to ensure
Messages are consistent, appropriately positioned, and leverage SEO and metadata
Content can be published and syndicated easily
Advise editorial calendars and governance workflows
Customer journeys, user flows, and layouts/wireframes align to standards, personas, and marketing funnel stages advised by analytics
Valid experiment design and implementation of quantitative user testing plans
Aligns business goals with customer needs on campaign storytelling, advises on content governance workflows, and delivers customer journeys for marketing campaigns
Coordinates regular website accessibility and maintenance updates to ensure the website is up to date and meets accessibility standards and requirements
Assists in training opportunities to improve knowledge and understanding of UX, content strategy, and website content standards
Writes thoughtful, innovative marketing communication for various channels that follow brand standards and copy guidelines
Minimum Requirements/Qualifications:3-7 years of related professional experience with a focus on web and content
Bachelor’s Degree in UX, IT, Marketing, Writing, Communications, or equivalent experience required
Outstanding skills demonstrating campaign construction and customer experience through roadmaps or journey documentation
Experience developing and working with wireframes
Experience in advising and developing content structures for comprehensive campaigns, both on and off-line marketing collateral
Proficient with Microsoft Office programs and Adobe Creative Suite
Professional knowledge of graphic design, UX, or information architecture
Knowledge of HTML and content management systems; experience with Adobe Experience Manager a plus
Interpersonal and communication skills with a problem-solving and diligent approach; experience with scientific content a plus
Multi-tasking skills and the ability to balance speed and quality
Responds well and stays positive to constructive feedback and creative change requests
Successful track record of combining business objectives, design recommendations, and technical constraints into a single innovative, brand-right solution
Ability to understand sophisticated, abstract technical subjects and express them in a straightforward, consumer-friendly way
Outstanding writing skills with experience writing both creative and technically orientated copy for various forms of marketing collateral
Possesses strong presentation skills and the ability to present partners with the data and insights needed to influence and advise on effective marketing strategies
Strong conceptual skills that focus on crafting new insights that improve the customer experience
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/global/en/5-reasons-to-work-at-thermo-fisher-scientific) . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.Apply today! http://jobs.thermofisher.comThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Vacancy expired!