Vacancy expired!
Our Client, a leading provider of analytical equipment and services, is currently seeking candidates for a full-time Digital Marketing Manager role. This individual will be responsible for taking ownership of product messaging, building brand awareness, launching new product features, and creating user growth through online channels.Our ideal candidate is a motivated team player, with a broad set of skills and experiences matched to a high-growth tech start-up. This is key and influential role with significant opportunity to advance.Located just East of Downtown Pittsburgh, this company offers a generous salary and benefits package, as well as excellent growth potential and stability.Responsibilities
- Develop marketing messages to communicate customer value and position the company to be a technology leader
- Primary owner of customer facing brand and product communication
- Take charge of website messaging and conversion funnel
- Design and implement email demand generation campaigns which promote user growth
- Establish and implement a content marketing strategy
- Collaborate with sales to create and execute campaigns to support sales enablement
- Bachelor’s degree from an accredited college or university in Marketing, Business, or a related field
- 7+ years’ of related work experience
- Experience running A/B content experiments, content/inbound marketing strategies, and paid marketing campaigns
- Experience with growth hacking strategies
- Experience marketing B2B SaaS Products to technical customers
- Working knowledge of Customer Relationship Management (CRM) systems
- Working knowledge of Marketing Automation techniques and systems
- Working knowledge of project management software such as Monday or Assana
Vacancy expired!