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Location: Lincoln, RI Salary: EXCELLENT Description: Adobe Analytics Administrator / Digital Tagging Analyst,
- Support digital analytics measurement implementations across the organizations web and mobile app platforms.
- Partner with the web and app product delivery teams, as well as other internal partners such as Marketing, to define and document measurement requirements, and design and document technical solutions and tagging specifications.
- Support the ongoing administration and configuration of Adobe Analytics and be responsible for ongoing testing, data quality assurance and troubleshooting.
- Work closely with product owners and developers to ensure the end to end customer experience is tracked and reporting and analysis enabled.
- Monitor the Adobe Analytics implementation, and expand the implementation.
- Maintain the required documentation and auditing of key metrics to ensure tags are kept current and functioning as intended.
- Support the web analytics strategy by implementing and improving web analytics and tagging methodologies, processes and procedures.
- Administer the collection of high quality, actionable data through Adobe Analytics in support of our ongoing digital channel optimization.
- Elicit and document goals, business requirements and success measures to enable data collection, analysis and reporting.
- Develop tagging requirements, technical specifications and testing documentation tied to analytics requirements and success measures.
- Implement, test and monitor the deployment and management of tags; identify/triage tagging issues that may arise.
- Conduct ongoing, planned and ad-hoc analysis utilizing a variety of digital analytics and reporting tools.
- Collaborate with internal and external teams to support tagging needs, including enabling the measurement of microsites, Marketing and Social campaigns, and 3rd party pixel tags
- Assist with maintaining analytic tool implementation, processes, and oversight, as well as performing periodic audits of our tools and tag implementations.
- Support the integration of data across various sources, channels and systems.
- Ensure the quality and accuracy of data through testing, validation, and best practices.
- Assist with managing our Ensighten Tag Manager across web properties, including single page applications.
- Ensure our data layer is properly configured and maintained.
- Bachelor's degree and 2 years of digital analytics experience, or an equivalent combination of education and experience to successfully perform the essential functions of the job.
- Experience using Adobe Analytics from implementation through ongoing maintenance and reporting.
- Experience implementing and maintaining processes across teams to standardize approaches and tool utilization
- Ability to define and document detailed analytics requirements, tagging specifications, test strategies, and process documents to ensure system governance.
- Experience with the development and maintenance of event driven data layers.
- Ability to work independently as well as collaboratively in a fast paced work environment.
- Experience with tag management implementations, and an understanding of programming languages such as JavaScript to implement custom code as required for creating some events/tags. Ensighten experience is preferred.
- Strong critical thinking, decision making and problem-solving skills.
- Ability to partner with a broad range of internal customers to understand and capture their analytics needs.
- Paid vacation, holidays and sick days
- Generous leave programs, including paid parental bonding leave
- Medical, dental, vision coverage, short- and long-term disability, and life insurance
- Generous retirement benefits
- Negotiable salary based on experience and proficiency with associated tools
- Relocation may apply
Vacancy expired!