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OverviewPosition Overview:The Product Marketing Communications Manager is an individual contributor who supports a full range of communications activities and initiatives with an emphasis on product marketing amplification, media relations, social media channels, demand-generation emails and trade show support. This position leverages a day-to-day relationship with an outside Public Relations agency to support product marketing, thought leadership, messaging and media relations around the company’s transformational vision for integrated workflows and processes serving public and private health plans. Flexibility, willingness to learn and proactivity are essential to this role. Health IT knowledge/experience, would be a major plus.Your Impact:Media RelationsManage day-to-day resources and activities around media relations strategy with external communications agency
Interface effectively with internal subject matter experts to identify subject matter experts and flesh out story angles
Support and provide resources to facilitate media placements and opportunities
Social MediaManage calendar of social media posts and sustain high-visibility social media presence, growing engagement, and followers
Expand influencer audience and engagement
Strategize and execute campaign for transition of legacy brands to parent brand in conjunction with new brand rollout
Thought LeadershipLeverage big-picture insights and trends into opportunities to demonstrate leadership expertise
Assure communications within job scope align with organizational messaging and strategy
Develop angles and ideas for thought leadership positioning of executives in trade media
Stay abreast of industry trends and issues to adapt to opportunities and needs in the market
EditorialProvide editorial quality control for a variety of external communications with a range of writing styles, including newswriting
Perform copy editing and prooing on short deadlines to maintain quality
Align communications with AP and/or Chicago style and conform to company style book and brand guidelines
Leverage content marketing, social media, and demand-gen best practices with market messaging
Publish quarterly customer newsletter and weekly industry news update to internal audience
Contribute blog posts to corporate website on industry topics
What You Bring:7-10 years of generalist communications experience in healthcare public relations and/or marketing, with experience at a health insurance organization preferred
Strong written and verbal communication skills required
Broad-based healthcare and technology industry knowledge
B2B marketing communications experience required
Knowledge of media relations/journalism best practices and ethics
Analytical skills and ability to interpret and communicate independent research correctly and objectively
General knowledge of payer operations as they relate to core administration, care management, payment integrity and member engagement a strong plus
Experience in producing social media strategies, campaigns, and posts
Familiarity with health and IT regulatory issues as they relate to the payer world
Ability to work with outside vendors and suppliers to meet deadlines and maintain quality and cost control
Knowledge of graphic design principles and experience managing design work
Ability to work independently in matrixed environment and interface effectively with other business units and executive leadership
Ability to quantify results in metrics, understanding of basic account-based marketing principles
Hootsuite and PowerPoint experience required; familiarity with Adobe, Uberflip, Knak and Canva a plus
Job Requirements:Bachelor’s degree in marketing, communications, public relations or journalism, or a combination of education, training, certifications, or significant work experience
Proactive self-starter with strong analytical, strategic planning and project management skills
HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.Geographic Responsibility: While HealthEdge is located in Burlington, MA you may live anywhere in the U.S.Type of Employment: Full-time, permanentTravel%: 10%FLSA Classification (USA Only): ExemptWork Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Work across multiple time zones in a hybrid or remote work environment.
Long periods of time sitting and/or standing in front of a computer using video technology.
May require travel dependent on company needs.
The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.#LI-RemoteJob Locations US-RemoteID 2022-1200Category MarketingPosition Type Full-TimeHealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Vacancy expired!