LATAM Marketing Manager

The LATAM Marketing Manager will play a pivotal role in shaping Cricut’s digital presence across key marketplaces in Latin America, including Amazon, Mercado Livre, and other emerging platforms. We are seeking a strategic and creative leader, passionate about the crafting space, who thrives on ownership and excels in a fast-paced environment. This role will oversee marketplace strategy—spanning product page optimization, asset development, paid search and display advertising, international marketplace growth, and strategic partnerships with platform teams—to deliver a best-in-class customer experience. The LATAM Marketing Manager will also collaborate closely with sales, product marketing, and social media teams to ensure Cricut’s brand is consistently impactful across all e-commerce channels.What You'll DoLead marketing and product setup initiatives on Mercado Livre, driving effective positioning and growth in Latin American markets.Manage DSP marketing agency relationships, budgets, and strategy.Set up and manage Amazon Search and Display campaigns, optimizing performance and ROI.Collaborate with and present marketing strategy to the Executive Team.Facilitate marketplace strategies across Amazon, Walmart, and other platforms.Oversee product page setup and management for Amazon.Own paid media strategy (on- and off-platform) for Amazon, including campaign setup, optimizations, and reporting; partner with each channel’s advertising teams to identify unique opportunities.Develop and execute marketing plans aligned with channel-specific sales growth goals.Create and manage brand store content.Design and launch custom carousel images, enhanced content (Basic and Premium A+), and other digital assets.Test and experiment with Amazon marketing tactics (Content A/B testing, Email campaigns, Brand Posts, etc.).Own and launch media strategies for emerging e-commerce platforms.Partner with internal teams to manage the catalog lifecycle, lead product launches, and ensure Cricut’s brand consistency across all e-commerce platforms.