Vacancy expired!
DescriptionRelocation assistance will not be provided for this position.Overall PurposeThe Digital Marketing Specialist will help develop the analytics, strategy, and content related to digital and traditional marketing as part of MicroPort Orthopedics’ overall Marketing Strategy. The role will also own the creation, management and execution of our Regional/Local Patient Marketing Programs. This role requires an understanding of KPI (key performance indicators) metrics, traditional print advertising, marketing automation platforms, social media channels, search engine optimization (SEO), paid search & social media marketing, and email nurture campaigns. This role will focus on optimizing marketing campaigns using existing digital channels (e.g. Google, Bing, Facebook, and YouTube) to drive surgeons to our digital platforms, and patients to our patient education resources and the offices of our surgeons for consultation. Additionally, the Digital Marketing Specialist will help to identify and evaluate new opportunities for expansion (e.g. Amazon remarketing ads).This role will report to the Sr. Manager, Marketing Operations & Sales Enablement and work closely with the marketing, sales operations, finance, accounting, IT, and medical education teams as well as a number of other cross-functional colleagues. Principal ResponsibilitiesLead the creation, management and execution of our Regional/Local Patient Marketing Programs
Help develop the appropriate strategy, processes and analytics to optimize the performance of each stage of the direct-to-consumer (DTC) pipeline and funnel. This position will leverage a variety of digital and traditional tools and programs to seek out and engage potential consumers and drive them through the digital funnel toward conversion.
Establish and measure key performance indicators (KPIs) and report out on a regular basis.
Design, implement, and measure A/B testing for digital campaigns.
Manage content creation for all patient-focused materials.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Skills RequirementsStrong written and verbal communication skills.
Excellent understanding of digital marketing with specific experience creating a customer journey across web and e-mail channels.
Hands-on experience developing and managing strategic and tactical digital marketing programs.
Commitment to staying on the forefront of new digital strategies and technology.
Highly quantitative and metric-driven.
Excellent attention to detail, time management, and organizational skills.
Invigorated by constant change and continuous improvements in conversion rate and other KPIs.
Basic graphic design experience (Adobe InDesign, Adobe Photoshop) or willingness to learn is a plus.
ComplianceMarketing employees are required to partake in any/all training directive that corporate feels are appropriate for the department. These can be, but not limited to, HSE requirements, regulatory/documentation requirements – both internal and related to the FDA, reimbursement, and compliance training requirements. The Marketing Communications Manager must follow all internal processes related to HCP consultant interaction and must follow all reporting guidelines for business expenses, particularly as they pertain to HCP interaction and involvement and must have an acute understanding of all MicroPort Orthopedic compliance guidelines and policies, and must manage all direct reports to adhere. Experience RequirementsMinimum 1 year of related experience requiredEducation RequirementsBachelor’s Degree in Marketing, Business, Communication, English or related degree, or 3 years of related experience in lieu of degreeAll candidates: Please completely fill out the online application and attach a resume that includes your current role, experience, education and contact information.For internal reference, this position is a level 2.Search Firm Representatives Please Read Carefully: MicroPort Orthopedics is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at MicroPort via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of MicroPort. No fee will be paid in the event the candidate is hired by MicroPort as a result of the referral or through other means.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Vacancy expired!