We are looking for a results-driven Digital Marketing Specialist to join the Luxury Business Unit at Carousell, supporting our growth in Singapore and Malaysia. This role focuses on luxury goods, driving both customer acquisition and retention through digital campaigns. You will manage paid performance marketing initiatives as well as CRM-driven lifecycle campaigns, helping scale Carousell Luxury into its next phase of growth. Key ResponsibilitiesPerformance Marketing (Acquisition)Plan, execute, and optimise campaigns across SEM, Meta, Google, and other paid digital channels.Drive high-quality acquisition of buyers and sellers in luxury goods.Monitor, test, and refine campaigns to achieve performance targets (CAC, LTV, CPA, CPC).
 CRM & Retention MarketingDevelop and manage CRM campaigns (email, push, in-app) to engage and retain luxury customers.Personalise messaging to increase engagement, repeat purchase, and customer lifetime value.Ensure all customer touchpoints reflect the luxury tone and experience.
 Analytics & InsightsConduct A/B testing, analyse campaign performance, and optimise based on data-driven insights.Provide regular reporting to BU leads and marketing stakeholders on campaign results, wins, and learnings.Translate customer and campaign data into actionable recommendations for growth.
 CollaborationWork closely with Luxury BU leads, brand, and creative teams to align digital marketing efforts with business priorities.Partner with marketing and local teams in Singapore and Malaysia to deliver integrated Luxury campaigns.