Marketing Manager

SummaryMarketing ManagerThe Marketing Manager is responsible for working with the Director of Marketing on planning, developing and implementing the organization’s integrated marketing strategies, communications, and public relations activities. As a member of the Waypoint marketing team, the Marketing Manager will drive digital strategy and execution, including digital content, corporate communications, brand building, website, social media, blog, sales enablement, and events.Waypoint is a national sales and marketing agency primarily representing leading brands that enjoy top positions in their categories within the foodservice industry. Our mission is to be a seamless and flexible extension of our clients, unmatched in our market reach and business intelligence. We bridge the gap between manufacturers and the comprehensive and evolving foodservice marketplace across a broad platform of strategic and tactical execution methods with both expansive and direct impact. Our empowered sales force is equipped with the latest technology to stay on top of the changing local marketplace and drive immediate follow through and follow up.Advantage Waypoint LLC dba Advantage Solutions is proud to be an Equal Opportunity EmployerResponsibilitiesWaypoint is the premier national sales and marketing agency for Foodservice and Non-Foods channels and beyond.Succeeding in today’s competitive marketplace begins with gaining the advantage, and at Waypoint we stay ahead of the curve. Our partners rely on our unparalleled strategic insights, channel-specific expertise and resources, and innovative culinary support to deliver that competitive advantage. But helping our partners gain the advantage is not enough for us – we make it our business to maximize it through our pioneering technology and big data mining capabilities. We help position our partners to consistently beat their competition and to grow their business.Job Duty· Partner with the Director of Marketing on digital marketing best practices and standards within the organization, including case studies, and content marketing. Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance and industry benchmarks.· Develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development for both the Company and Clients.· Collaborate on all marketing campaigns including strategy, content, execution, and analysis. Manage and report on marketing metrics and KPIs.· Demonstrate strong conceptual ability and create outstanding written content that meets the creative briefs for mediums including but not limited to: social media, digital, printed collateral, website content etc.· Drive development and consistent implementation of marketing processes to ensure consistency in brand visuals with brand guidelines.· Coordinate with sales and client team to create bundled synergistic selling tools for segmentation purposes, culinary created menu concepts and promotional operator-facing materials.· Demonstrate a high level of creativity and initiative, as well as the ability to understand research and use data-driven insights to write targeted and compelling copy.· Consolidate metrics and provide ongoing reporting and analytics to senior level management and Client partners and provides guidance for program optimization.Supervisory ResponsibilitiesDirect Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are essential duties and function of this job

Travel up to 10%

Minimum QualificationsEducation Level: (Required): Bachelor's DegreeField of Study/Area of Experience: Marketing3-5 Years of experience in B2B Digital Marketing, Foodservice (Preferred)Skills, Knowledge and AbilitiesExcellent Written & Verbal Communication SkillsStrong Priortizing SkillsAbility to Visualize & Plan Objectives & Goals StrategicallyAbility to Work Independently & Prioritize with minimal supervision, in order to Meet DeadlinesTeam Building SkillsExperience with Wordpress and social media admin accounts.Experience using the Microsoft Office Suite (e.g., PowerPoint, Word, and Excel) required.3 or more years relevant business experience in a digital marketing or advertising agency environment.Experience implementing Digital Marketing strategies in B2B sales environment strongly preferred.Environmental & Physical RequirementsOffice / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.Additional Information Regarding Advantage Solutions Job Duties and Job DescriptionsJob duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Advantage Solutions reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. Advantage Solutions shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).Important InformationThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.The Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable federal, state and local laws including Fair Chance Initiative for Hiring (Ban the Box) Ordinances. All of our positions require the satisfactory completion of a background check. Please be aware that acknowledging or having criminal convictions does not constitute an automatic bar to employment. Factors including, but not limited to age and time of the offense, seriousness and nature of the violation, and rehabilitation will be taken into account.Primary Posting Location : City DallasPrimary Posting Location : State/Province TXPostal Code 65801Primary Posting Location : Country USRequisition ID 2019-229541Position Type Full TimeCategory Marketing (Corporate): Integrated Marketing, Experiential Marketing