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Yardi Systems in Dallas, TX is searching for a Regional Marketing Specialist to join their growing sales team!
The Regional Marketing Specialist is responsible for successfully facilitating marketing programs and supporting sales efforts at the regional, MSA and when appropriate, account level. Regional marketing programs include regional trade association sponsorships and events, region- and account-focused emails and the customization of sales and marketing materials for specific regions or strategic accounts. This individual will work with cross-functional teams from Marketing, Sales and Services to execute regional marketing programs.
Responsibilities
Subscribe to local/regional trade organization email lists for newsletters, local event announcements, etc. and join local trade groups on social media (Facebook, LinkedIn, Twitter)
Proactively and regularly contact trade organizations to determine networking, sponsorship, and speaking opportunities
Secure and manage local/regional trade organization opportunities as identified, including trade shows, sponsorship entitlements, speaker placement, design/display requirements, swag, etc. (leveraging Trade Events team to coordinate)
Meet regularly with Regional Managers/Directors in Sales to adjust regional strategy based on competitive intelligence, product priority, account-level data
Assist Sales with client/prospect invitations and follow-up related to local/regional trade events, Market Updates, other Yardi corporate events
Understand competitive landscape and Yardis relative strengths and weaknesses to competitor products to promote Yardi products effectively (e.g., sell Breeze vs. Voyager when competing against AppFolio)
Serve as ambassador at local/regional events, delivering short company/product presentations as needed and as included in sponsorship entitlements; network at events and talk to prospects and clients about their needs and how Yardi can help them
Identify marketing opportunities based on account-level data and update email templates, collateral, etc. to be used by sales as targeted micro-marketing
Update product webinar marketing emails monthly with schedule and times (per regional time zone) and provide to Sales for targeted regional marketing based on account data
Customize Sales decks, leavebehinds, etc. as applicable for strategic client meetings
Identify and recommend thought leadership content to Sales for use in specific regions or with specific accounts and gain feedback from Sales regarding additional marketing and thought leadership materials needed and work with Corporate Marketing to develop
Requirements
Bachelors Degree in Marketing, Communications, Business, Finance, or equivalent relevant experience
Five plus (5+) years in marketing, sales or equivalent experience interacting with customers
Experience in business to business (B2B) marketing
Experience in ERP systems
Yardi domain experience is a plus
Knowledge of real estate industry and Yardis competitors plus
Excellent interpersonal and relationship management skills
Strong research and analytical skills
Proficiency in Microsoft Office, Excel and PowerPoint
Experience with CRM
Experience with event marketing
Proven collaboration skills within a dynamic team
Proven ability to meet critical deadlines and prioritize multiple tasks in a fast-paced environment
Proven ability to manage projects with multiple touch points
Strong organizational and time management skills
Proven excellent written and verbal communication skills
Good public speaking skills
Excellent attention to detail and accuracy in execution of work and tasks
Ability to work independently as well in collaboration with others
Proven client-centered commitment and focus
Collegial, team-oriented disposition with the desire and ability to establish cooperative professional relationships with employees at all levels within Yardi, outside of Yardi, and with clients
Ability to think and act strategically by visualizing new possibilities, challenging assumptions, and recommending the implementation of new ideas or strategies desired
Regular attendance and a regular work schedule are essential functions of this job
PLEASE APPLY TO: https://careers.yardi.com/openings/job-posting/CORP19313320/
At Yardi, weve created a global team dedicated to making great real estate software products and fostering a collaborative work environment. We care about our community and like to come together to make things happen, whether we are focused on creating new software innovations or giving back through philanthropy and volunteerism. Yardi is a place where people with a wide variety of cultural and life experiences come together to make a difference.
There is something for everyone at Yardi, whether you love to code, or are a people person and enjoy solving issues and providing support to clients. We have a pleasant and casual work environment, competitive salaries, and a comprehensive benefits package. Our corporate culture stresses integrity, respect, trust, responsibility, and fun!
EOE Race/Gender/Disability/Vets
Vacancy expired!