Vacancy expired!
Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service. The Digital Analyst will conduct complex data analyses across paid media, CRM and website analytics that will be used to inform strategic decisions by stakeholders from across the company and will need to have a strong background in statistical analysis and exposure to a diverse set of digital marketing platforms, digital media, web analytics, and social media analytics with a good sense of how to connect these to business metrics.“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Analyze and document the impact of online marketing tactics, site changes, events and other key drivers of website performance.
Participate in the design, set up, and evaluation of A/B and multivariate testing.
Get hands on with large data sets by analyzing trends developing strategic recommendations with the goal of always improving campaign effectiveness
Define business requirements, implement and test all data requirements to support accurate tagging implementation both for web analytics and marketing programs.
Use various analytics tools to track, report, and analyze website performance, customer trends and visitor behavior
Design and create daily, weekly, monthly, yearly Digital dashboards to help monitor performance for all key indicators.
Proactively develop analysis such as segmentation and site analysis; highlight observations and business context to deliver actionable recommendations, beyond basic reporting
Ensure process adherence and data standards are maintained for ongoing and accurate tracking.
Analyze web visitor performance, with heavy emphasis on website flow-through and customer journeys. Address questions from stakeholders like Web Programs to understand what pages are performing or not performing well as well as Web User Experience to refine and optimize user journeys
Partner with Digital Marketing on real time optimizations as well as own weekly and monthly scorecards
Create the website performance dashboards for reporting to Web, UX and Digital Leadership team
Digitally savvy and curious with strong functional / technical knowledge of purchase processes and digital marketing platforms.
Bachelor's degree in business, finance, economics, statistics, or related field. Master’s degree preferred
3 years of experience in marketing analytics, statistical analytics, or related roles in digital marketing
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Advertising, Bing), PLA (Google Shopping), retargeting, social advertising (Facebook, Twitter, LinkedIn, etc), and other self-serve retail marketplace ad platforms.
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
Experience with SQL, data modeling and mining, compiling of data from multiple sources
Must have website and general online analytics experience - understand the ins and outs of digital media platforms and digital media offerings and how they connect to web performance
Familiarity with Python, SQL & Tableau a plus.
Salesforce Marketing Cloud experience a plus.
Outstanding organizational skills and dedication to quality and integrity.
Ability to contribute effectively in a fast-paced, entrepreneurial environment.
Must be a self-motivator and enjoy sifting through large amounts of data.
Strong business acumen and ability to present to senior management.
Clear and effective communicator; excellent written and verbal skills.
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.#LI-SC1#CBExternal Company Name: Sally Holdings LLC External Company URL: http://www.sallybeauty.com/ Street: 3001 Colorado Blvd.
Vacancy expired!