Vacancy expired!
- Campaign operations - Design, build and execute the buyer journey; lead scoring/lead life cycle; asset utilization; customer journey mapping
- Collaborate and execute on engagement roadmaps acting as lead in the Pardot space
- Gather and translate business requirements into operational solutions that increase efficiency, scalability and accountability for our customers.
- Alignment with operations, sales and other teams with focus on measurement and accountability; maintaining communication workflows; scheduling
- Manage partnerships, through requirements documentation, QA testing, and one to one meetings as well as deadline management
- 3+ years of experience working within Email Marketing
- Experience leading B2B marketing efforts
- An understanding of multi channel lead nurturing best practices
- An understanding of typical B2B marketing engagements and lead lifecycle tracking and planning a plus
- Demonstrated ability in marketing automation platforms and CRM systems, Pardot Preferred
Vacancy expired!