Product Marketing Manager

Job Description

• Build and execute product strategies, plans and strategic roadmaps to grow the business
• Work collaboratively with cross-functional teams and external resources/partners to deeply understand Valeron’s core market segments, market forces and value proposition to develop a meaningful strategic marketing plan.
• Manage current product portfolio to effectively drive growth and profitability
• Work effectively with internal resources and external customers to develop a robust pipeline of New Products via our Customer Back Innovation framework
• Using marketing frameworks such as 4 P’s , SWOT, PESTLE etc. to define highly effective marketing strategies and then work in partnership with sales organization to execute strategies to drive above market organic growth
• Leverage data and analytical tools to drive effective decision making
• Become a key contributor and owner of the product lines P&L management

1. Develop full understanding of market dynamics, addressable market size & critical differentiators in both Market Segments
2. Develop product line strategy and marketing plans necessary to grow sales at appropriate margins to meet Annual Plan objectives
3. Develop strategic marketing plan and product roadmap necessary to achieve long range plan (3 year) growth objectives

Qualifications

• 5 + years progressive experience in product and marketing management.
• 3 + years’ experience in product P&L management (direct or indirect).
• Proven product development experience including successful initiation, management, launch and management of a new product
• Demonstrated market segmentation experience with success developing long term specific market and product line strategies
• Demonstrated experience in value chain and channel analysis to successfully identify route to market
• Demonstrated experience working with a sales organization to successfully develop and execute growth strategies that delivered results
• Examples of how data, market research and intuition were leveraged to develop a meaningful growth strategy and execution plan
• Experience working with a structured sales team/process including funnel management and how marketing supports growth
• Bachelor’s Degree in engineering, Math, Business, Statistics, Marketing, Economics (or related)
• MBA is a plus
• Experience in manufacturing with a strong business to business focus

• Know how to gather critical information and data quickly and effectively
• Uses data, expertise, and relationships to influence key decisions
• Uses knowledge, experience, and insight to guide fact-based business decisions
• Demonstrates deep and broad business acumen and financial management

• Results-oriented individual who, at the same time, is the consummate team player
• Effectively leads without direct formal authority while earning respect of others
• Generates followership via competency, results & effective communication
• Lives the ITW Values and promotes ITW culture

• Strong strategic mindset that understands key business drivers & customer/market dynamics
• Understands how to effectively manage structured sales processes and systems
• Understands the business, markets, customers, and the LRP strategy.
• Drives great results and effectively influences key business strategies and initiatives.

• Effectively manage projects with clear timeline and deliverables that drive growth
• Adept at analyzing facts and issues, define options, and decide/recommend a course of action
• Know when to compromise and when to be assertive.
• Able to accurately assess and influence people to deliver results.

• Maintains an open flow of two-way communication, balances talking and listening
• Fosters dialogue and seeks the input of others to influence outcomes
• Exhibits strong verbal, written, and presentation skills
• Exhibits executive presence before both internal and external audiences

Additional Information

Valeron Strength Films is an equal opportunity/affirmative action employer. All qualified applicants will receiveconsideration for employment without regard to sex, gender identity, sexual orientation, race, color,religion, national origin, disability, protected veteran status, age, or any other characteristic protectedby law.

All your information will be kept confidential according to EEO guidelines.