Vacancy expired!
Overview
Be a part of GM's vision to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. The Digital Producer will be an integral member of GM Financial's Digital Marketing team. You'll be responsible for creating and executing digital marketing campaigns that deliver a unified, personal experience for GMFinancial customers, while leveraging industry leading marketing technology via the Adobe Experience Cloud platform. If youhave experience in executing digital marketing campaign across multiple channels such as web, email, and mobile applications, we'd like to hear from you. Responsibilities JOB DUTIES- Collaborate with project management, marketing team, and internal business leaders to successfully execute campaigns, ensuredigital production best practices, and capture feedback for platform and process enhancements
- Produce, proof, and revise dynamic marketing campaigns for channels such as website, email, and mobile apps via Adobe Experience Cloud
- Implement trigger-based nurturing programs that target all stages of the customer life cycle, from new prospects toengagement to closed opportunities
- Establish and maintain an information architecture that is well organized, user-friendly, and enforces GM Financial's digital style-guide
- Plan and produce digital marketing content according to the GM Financial's design system
- Champion the quality of data in marketing technology platforms; collaborate with engineering teamsto ensure required data is captured at all customer touch points
- Complete quality assurance checks on every digital marketing campaign
- Participate in content optimization meant to increase traffic and engagement
- Perform other duties as assigned
- Conform with all company policies and procedures
- Understanding of web content management, customer relationship management, and A/B testing platforms
- Understanding of managing multi-channel campaigns and all integrations and touchpoints
- Understanding of search engine optimization, search engine marketing, user experience and analytics
- Understanding of navigation and GUI for maximizing usability in responsive, accessible, multi-language sites and email templates
- Understanding of Search Engine Optimization guidelines and best practices
- Understanding of rendering caveats across browsers, mail clients, and platforms
- Understanding of Adobe Experience Cloud suite of products; including but not limited to: Experience Manager, Audience Manager, Launch, Target, & Campaign preferred
- Understanding of HTML5, CSS, and JavaScript fundmental
- Able to manage multiple projects and timelines simultaneously
- Able to communicate and listen efficiently in a digital first workplace
- Able to solve issues creatively
- Able to work independently and collaboratively with all levels of staff and management
- Able to preserve integrity of the design throughout the entire development process
- Able to think operationally and strategically; analyze issues, use sound judgement, generate new ideas/goes beyond the status quo
- Able to understand wireframes, and high fidelity mockups visualizing designs
- High School Diploma required
- Associate Degree in Marketing, Computer Science or equivalent experience preferred
- Bachelor's Degree in Marketing, Computer Science or equivalent experience preferred
- 0-2 years of experience in Web Development and/or Web Producing preferred
- Strong focus on providing quality service to internal and external customers
- Flexible schedule with possibility of working long hours may be required
Vacancy expired!