Vacancy expired!
Overview
The Automated Marketing Specialist will be an integral member of GM Financial's Customer Experience team. You'll be responsible for developing and executing digital marketing campaigns that deliver a unified, personal experience for GM Financial customers, while leveraging cutting edge marketing technology via the Adobe Experience Cloud platform. If you have experience coding for email, a solid understanding of email best practices, can build multi-channel workflows, play nice with others and have the drive to tweak and tinker with new ideas, we'd like to hear from you. The successful candidate will be passionate about the digital landscape with desire for continuous learning and development; demonstrate accuracy (in building email campaigns, quality assurance, deploying of email campaigns, process documentation and reporting); meet utilization goals, and have high client satisfaction feedback. GM Financial is leading customer experience with the integration of Adobe Experience Cloud and we're on the cutting edge with every new feature in Adobe Campaign and Adobe Experience Manager. Our highly collaborative and dynamic environment is the perfect place for smart, motivated people to make an impact. With competitive benefits and a dedication to work-life balance, we are also a great place to come work. Responsibilities JOB DUTIES- Collaborate with project management, marketing team, and internal business leaders to successfully execute campaigns, ensure marketing automation best practices, and capture feedback for platform and process enhancements
- Develop accurate campaign reports and dashboards and ensure timely distribution to key stakeholders
- Ensure development and integration for web, email, and advertising platforms for the overall sales and marketing automation ecosystem
- Evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms
- Manage marketing programs from inception to completion, including development of campaign objectives, selection criteria, production and measuring results
- Plan and implement trigger-based nurturing programs that target all stages of the customer life cycle, from new prospects to engagement to closed opportunities
- Generate targeting and segmentation, list criteria and modeling specifics
- Monitor, interpret and report on direct marketing campaign performance to Marketing colleagues and senior management
- Assist with production of other direct marketing projects as required
- Ensure direct marketing projects are completed on-time, on-budget, and adhere to campaign goals
- Manage production of other email marketing projects
- Collaborate with operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
- Champion the quality of data in marketing automation platforms and CRM systems; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points
- Perform other duties as assigned
- Conform with all company policies and procedures
- Build, proof, and revise highly dynamic email and mobile campaigns, templates and workflows in Adobe Experience Manager and Campaign
- Deploy email and SMS messages, and manage change rounds
- Maintain and update marketing automation programs
- Utilize Adobe Campaign, Excel and/or Salesforce to modify and update subscriber lists and create segmentation groups
- Communicate with internal team members effectively to execute email campaigns
- Complete quality assurance checks on every email campaign
- Provide actionable campaign optimization insights based on campaign analysis
- Collaborate and contribute ideas at marketing planning meetings
- Good understanding of designing for mobile devices and responsive design
- Develop and document efficiencies in current and future processes
- Thorough understanding of the email campaign building process with highly dynamic content
- Develop and manage highly dynamic email templates
- Thorough understanding of the email campaign building process with highly dynamic content
- Think operationally and strategically; analyze issues, use sound judgement, generate new ideas/goes beyond the status quo
- Demonstrated ability to work independently and collaboratively with all levels of staff and management
- Ability to understand data and make decisions and recommendations based on analysis
- Strong communication/listening, presentation and influencing/negotiation skills
- Ability to solve problems creatively
- Strong organizational skills and exemplary attention to detail
- Strong campaign management skills; ability to handle multiple program execution simultaneously and independently
- Excellent time management skills and the ability to work efficiently under tight deadlines
- Ability to discern creative best practices and an eye for visual media
- Ability to work with diverse departments across an organization
- Excellent logical reasoning and analytical skills to effectively assess and communicate metrics
- High School Diploma required
- Bachelor's Degree in Marketing, Computer Science or equivalent experience required
- 2-4 years Digital Marketing experience required
- 2-4 years Adobe Campaign or similar marketing automation platform required
- 0-2 years Financial Services or Automotive Marketing Experience preferred
- Normal office environment subject to stressful situations
- Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required
- Limited travel may be required to support business needs
- Strong focus on providing quality service to internal and external customers
Vacancy expired!