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Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.Job DescriptionAbout the Opportunity The Senior Business Systems Analyst will contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams. The Business Systems Analyst will work closely with account team leads to ensure accurate and timely delivery of account deliverables, with a focus on defining new campaigns/reports and executing existing client campaigns and reports. Essential Functions • Analyzes complex business problems to be solved with automated systems• Provides technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements• Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements• Designs details of automated systems• Provides details to developers regarding what should be included in the software, application, or product to ensure it is included for client roll-out/implementation• May provide consultation to users in the area of automated systems• May lead cross-functional linked teams to address business or systems issues• May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions• May include company-wide, web-enabled solutions• Measures current skills and knowledge against competencies needed for continuing success and to meet future needs.• Is effective working with local, remote and global team members.• Is a trusted teammate• Seeks clarity over ambiguity; strives to be articulate and consistently communicate in a clear, concise, and organized manner for written and verbal communications.Knowledge & Skills • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams• Able to assess a situation, receive input from stakeholders, and select a course of action• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)• Able to create and update specs/documents, and assess completeness of requirements information received• Able to develop and maintain relationships within the organization and/or with external partners, and understand the unique needs of each partnership• Able to document information effectively through databases, knowledge warehouses, and other shared space• Able to properly interpret customer marketing needs, and translate into understandable written campaign requirements• Able to work in a dynamic, fast paced and often changing environment• As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT• May need to demonstrate a strong technical platitude, and understand both business and technical language and ideas• Strong drive and initiative, and sense of personal accountability• Strong knowledge of the industry• Strong organizational skills and interpersonal skills• Strong problem solving skills in order to move toward a project's successful completion• Strong campaign queue management skills• Strong project management skills• Able to mentor and train less experienced peersDuties & Responsibilities • Support and coordinate the marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing• Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting• Act as a BSA client contact• Act as a solution advocate for client brand level marketing initiatives• Support and coordinate Change Management initiatives• Support and coordinate Issue Management events from identification through resolutionTechnical Requirements • Solid understanding of Relational Database Management Systems• The ability to create technical documentation (including Visio documentation of specific business functions) required • Proficiency of 1 campaign management/execution tools (IBM Campaign, Adobe Campaign, RedPoint, Momentum, Bonus etc.) is a plus• Strong in SQL and able to navigate a client database solution to support campaign execution and testing• Experience in CRM or Loyalty marketing technologies• Working knowledge of 1 Business Intelligence tool (e.g., Business Objects, Cognos, Microstrategy, Microsoft Reporting/Analysis Services) is a plus• Working knowledge of marketing concepts and end-to-end marketing execution• Understands how production issues and solution defects affect client and Epsilon• Experience within, and understanding of, all phases of the SDLC is preferred• Working knowledge of Web Technologies (HTML, XML, web services, etc.)• Working knowledge implementing multiple campaign types including triggers, lifecycle, etc.• Has business domain knowledge of at least 1 market/vertical (Retail, CPG, Healthcare, Insurance, Financial Services, etc)• Knowledge of Loyalty / Rewards lifecycle activities is a plus• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS ProjectExperience • Requires 5 years of related experience• At this level, postgraduate coursework may be desirableEducation • Associate's or Bachelor's degree preferredQualificationsAdditional InformationGreat People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.Epsilon will provide accommodations to applicants needing accommodations to complete the application process.#LI-AE1REF109341TVacancy expired!