Vacancy expired!
- Lead campaign ideation and concept development against Company's growth strategies and key initiatives
- Gain team alignment with internal clients as initiatives and campaigns are built out
- Create audience/customer personas, journeys, lifecycle models, and other strategic framework, and maintain with current data and analytics
- Identify key points along the audience/customer lifecycle to leverage interaction and recommend solution-based marketing strategies to nurture, convert, engage, and/or retain audience
- Ensure consistent and high-quality final deliverables to executive leadership complete with action-oriented recommendations rooted in market validation
- Study competitor programs and loyalty tactics, present counter strategies to leadership team
- Cultivate audience/customer advocate strategies
- Optimize efforts through A/B testing and performance metric tracking
- Maintain expertise on market and competitive tools and techniques, as well as emerging business models
- On-site personalization recommending next best-product, offer or content to convert
- Ability to efficiently manage competing priorities across a matrixed group of stakeholders
- Strong professional presence and persuasive presentation skills that drive strategic discussion and clear action-oriented outcomes
- Demonstrable knowledge of best practices and orchestration across all Company channels that touch audience/customer groups
- Experience analyzing marketing campaigns, running A/B tests, and providing actionable insights/recommendations for next steps
- Conduct market and alternative research and present findings to help with decision making
- BA in Business/Marketing from four-year college or university; or equivalent combination of education and experience
- 3-5 years related experience in omnichannel marketing/advertising
- Familiarity with SEO/SEM and Google Analytics
Vacancy expired!