Vacancy expired!
- Provide actionable, data-driven answers to business questions using variety of disparate data sources (web, sales transactions, marketing campaigns, operational indicators, IoT, 3rd party data, etc.).
- Create comprehensive reporting, insights, and recommendations across websites and digital advertising to inform site and campaign strategies and for presentations to senior management team
- Contribute to building an analytics strategy for digital marketing goals and objectives
- Work closely with core groups of business partners on the definition and implementation of web analytics systems to track site and mobile app performance, customer behaviors, primarily through Google Analytics 360, Data Studio and Qlik Sense
- Collect and analyze visitor behavior data, deliver clear and actionable data in person and through reporting tools, like Google Analytics and Data Studio or Qlik visualization
- Extract, conceptualize and communicate the significant patterns of visitor behaviors and business performance from data, identify relevant business opportunities and present to leadership and core business partners
- Drive insights into trends, sentiment levels, user experience and behavior in order to drive the appropriate digital strategies
- Identifies testing methodologies (e.g. A/B, Multi-variate, etc.)
- Analyzes the customer journey and provide metrics that can be stitched together to get better at anticipating customer needs to create better full funnel strategies
- Develop and govern tag management guidelines and best practices
- Tag management expert that works across IT, marketing, digital and other business stakeholders to coordinate, implement, and configure tags; formulates QA and governance procedures
- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data
- Assist in the definition and creation of Google tags for web and mobile applications
- Assist with implementation & management of site analytics (Google Analytics 360), Audience Management (AAM), and tag management platforms (Google Tag Manager, etc.).
- Establish and promote best practices for reporting strategies, data visualization, data interpretation and data integrity
- Automate recurring dashboards and reports
- Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment
- Partner with stakeholders to implement analytics requirements and streamline project processes.
- Power user of Google Analytics 360, Data Studio, BigQuery and Google Tag Management with a complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events and data imports.
- Expertise in visualization tools like Qlik Sense (Preferred), Tableau, PowerBI, etc.
- 5+ years of experience in designing site tags, validating tags, and defining data taxonomies
- 5+ years of web metrics, product applications and eCommerce experience with proficiency in methodologies like online traffic, click stream data, site landing optimization, testing approaches, path analysis, tagging strategy, dashboarding etc.
- Strong SQL skills to perform data segmentation and aggregation from scratch; Knowledge of programming languages and stats packages (e.g. SAS, Python, R); comfortable running multiple regression analyses
- Experience with testing and personalization tools such as Optimizely, Adobe Audience Manager, SiteSpect, or Adobe Test & Target
Vacancy expired!