Vacancy expired!
- Our Strategy function is tasked with building the foundational marketing strategies to drive brand and auto/home growth. It defines the business opportunities and the targeting roadmap to fuel executional marketing plans and is responsible for understanding Marketing's impact to business results.
- Develop, consume, monitor, and/or evolve holistic branding and marketing strategies, inclusive of targeting analyses
- Contribute to assignment briefs to set strategic expectations and creative objectives for business partners and creative/media agencies
- Ensure in-market executional alignment to strategic direction and creative objectives
- Work with internal business partners and external organizations to develop and monitor performance measurement framework
- Collaborate on creative testing/research, learning, and insight-based recommendations throughout creative development process
- Contribute to planning and execution of tactics across channels
- Responsible for optimizing programs and tactics to maximize budgets and objectives
- Communicate to team and management on project development, timelines, and results
- Previous experience in brand and/or marketing strategy development
- Strong strategic mindset coupled with attention to detail
- Understanding of brand and marketing performance and effectiveness measurements
- Ability to consume research, connect seemingly disparate data points, and draw meaningful insights
- Understanding of analytic and storytelling approaches, and skilled at communicating across all levels
- Ability to manage multiple, overlapping projects
- Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership
- A proven track record of driving strategic direction in aligned and actionable ways
- Experience working with creative and media agencies
- Comfort working in an agile environment
- Marketing/Advertising degree preferred, 2+ years marketing experience needed
- Strategic Business Focus
- Accountability
- Critical Thinking
- Decision Making and Judgment
- Communication
- Initiative
- Teamwork
- Job may require travel, by driving a motor vehicle and/or via commercial transportation to field offices, conventions, industry meetings, and/or production shoots
- Incumbents are expected to continue involvement in company-sponsored education and training courses for development purposes
- May work irregular hours based on business needs
Vacancy expired!