Social Media Coordinator

Job Description

The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to Michigan Media through social media for assistance.

Responsibilities:

· Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors

· Develop insights and keep teams informed of new opportunities

· Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization

· Continually improve paid media tactical planning and buying across all platforms

· Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings

· Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies

· Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team

· Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients

· Create measurable paid social programs that are in line with strategy and budget

Qualifications

· Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines

· Bachelor’s degree

· Two or more years of relevant work experience

· Experience in paid social media strategy and investment

· Competent in campaign planning, recommending strategies, and budgeting

· Able to work independently and collaboratively with remote team members

Additional Information

All your information will be kept confidential according to EEO guidelines.