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Program Manager
Job Description:Program Manager Who we are: Micro Focus is one of the world's largest enterprise software providers, delivering the mission-critical software that keeps the digital world running. We combine pragmatism, discipline, and customer-centric innovation to deliver trusted, proven solutions that customers need in order to succeed in today's rapidly evolving marketplace. That's high tech without the drama. www.microfocus.com About the Role:The Program Manager will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.The Program Manager will:- Develop and secure approval for GTM plans and budgets.
- Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
- Track/report and may define program/campaign metrics/ goals/benchmarks.
- Develop/communicate closed- loop post-analyses for marketing programs and identify/execute indicated actions.
- Manage/monitor delivery of pre-determined messaging/content.
- Execute/monitor pre- determined customer segmentation strategies and experience plans.
- Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
- Assist sales with development of sales training materials.
- BA or BS in Marketing or related field; MBA preferred.
- 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.
- Agency, sales and/or channel experience a plus
- Knowledge of marketing principles, practices, tactics and tools.
- Knowledge of offering, segment, partner and account- based marketing.
- Knowledge of advertising/ direct marketing/research vendor practices and procedures.
- Understanding of the industry, offering categories and company offerings/strategy.
- Strong project and budget management skills.
- Excellent written/oral communications.
- Strong analytical skills.
- Strong interpersonal skills.
- Ability to manage and influence virtual teams.
- Strong negotiating skills.
- Ability to interface effectively with multiple levels of management and functional disciplines.
- Strong influencing skills.
Vacancy expired!