Vacancy expired!
Product Marketing Manager - Identity and Access Management
Job Description:PRODUCT MARKETING MANAGER, IDENTITY AND ACCESS MANAGEMENT Who we are: Micro Focus is one of the world's largest enterprise software providers, delivering the mission-critical software that keeps the digital world running. We combine pragmatism, discipline, and customer-centric innovation to deliver trusted, proven solutions that customers need in order to succeed in today's rapidly evolving marketplace. That's high tech without the drama. www.microfocus.com About the Role Micro Focus is actively seeking a Product Marketing Manager to join our market-leading Identity and Access Management marketing team. Security continues to grow in excitement and NetIQ is at the forefront of cybersecurity and in setting the standard for solving the most pressing challenges in the enterprise. https://www.microfocus.com/en-cyberres/identity-access-management for product details. The Product Marketing Manager, IAM will:- Develop and be responsible for product positioning/messaging and buyer personas for your product(s)
- Collaborate with a cross-functional team made up of Product Management, Regional Marketing, Corporate Marketing, Sales, and Operations to ensure alignment is made with key stakeholders
- Understand why customers are buying your product and the problems they're solving with it
- Understand your products business plan and revenue targets so you can ensure that GTM work contributes to both
- Work with Product Management to understand their current roadmap and build a complete launch plan to support it. This also includes taking product details and translating them into "solution-level" messaging that resonates with customer jobs
- Manage the development, creation, and distribution of global sales tools from conception to usage reporting. These sales tools can include: fact sheets, datasheets, white papers, PowerPoint presentations, website pages, HTML emails, multi-media pieces, videos, etc. as necessary
- Learn which sales teams/partners are selling your product(s) and what incentivizes them to do so
- Understand who your competitors are and how they position themselves in market
- Drive the approval process, including cross-functional approvals when required to ensure content, imagery, branding is accurate
- Make ongoing recommendations to ensure processes improve and the creation of materials and templates are completed in the most effective and efficient manner
- Investigate, evaluate, and determine whether materials meet global customer and channel needs
- 4-year college degree, preferably in Marketing, Business, or a relevant work experience desired; MBA preferred
- 3-6 years experience working in product marketing / GEO marketing / similar marketing function
- Cyber Security and IAM experience a PLUS
- Able to manage the collateral development process from opening purchase orders to posting materials to reporting usage and effectiveness
- Proven verbal and written communication skills; outstanding organizational skills
- Experience presenting to sales teams, customers, and other external groups
- Demonstrate knowledge of sales tools and how they apply to the buying cycle
- Prior success with project and logistics management
- Proven track record of on-time deliverables
- Strong interpersonal skills with the ability to work effectively cross-functionally and in teams
- A self-starter with the willingness and desire to get the job done right
- Preference for working in strategic thinking and fast-paced environment with changing workloads
- Create a positive, fun, team-oriented, hardworking, and balanced environment
- The candidate will value regional differences and have a sensitivity to the diverse cultures that exist
- Expected travel - 10%
Vacancy expired!