Global Product Manager - Hardware

About the RoleWe are seeking an exceptional and seasoned individual for the position of Global Product Manager. This is a unique opportunity to lead the development of compelling hardware products that blend technical innovation, impeccable design, and strong consumer relevance.The ideal candidate will be a key part of the team driving Cricut’s next-generation products, enhancing existing products, and furthering the growth of our world-class brand. This role involves close collaboration with:Industrial designersHardware and software engineeringSalesMarketingOperationsA global manufacturing teamYou will be instrumental in driving a product portfolio that is disrupting the creative world.What You’ll DoAs a Global Product Manager, you will:Lead a cross-functional team in the product development and go-to-market strategies for a key portfolio of hardware products.Perform market opportunity analysis and build business cases that support hyper-growth initiatives.Actively participate in consumer learning plans, deriving consumer insights to inform product definition and marketing.Make fundamental trade-off decisions that balance strategic and execution considerations when bringing products to market.