The fabric of our nation is made both beautiful and unique by the people and the places found between our shores. With the help of our array of local reporters who know their communities and a team of good news enthusiasts on staff, Sinclair is building a digital destination that celebrates the people, places, and things that make America great. Every community has a treasure trove of stories waiting to be told, and at Amazing America we are here to do just that.Our team is a passionate group of history and culture enthusiasts, eager to grow Sinclair’s food, travel, lifestyle content offering on all platforms and in all mediums. In this role you will be responsible for developing and executing the social strategy and publishing plans that define the online identity of our Amazing America videos, social media content and streaming content, and you will act as the megaphone to amplify awareness and grow excitement for our content across all platforms.If you are passionate about showing the world how amazing America is, and have a knack for community management, audience engagement, and competitive analysis, this role is for you. To succeed in this role, you must be well-versed in the language of the internet, hyper-aware of social trends, and possess the ability to bring a creative vision to life.RESPONSIBLITIESDevelop and Execute Digital Content Plans
Create and implement strategic, multi-platform content plans tailored to the unique audience and subject matter and put us at the center online conversations
Coordinate and Publish Content Across All Handles
Create and distribute content across all branded social media handles and adjacent talent accounts, ensuring that posts are timely, relevant, and on-brand and copy is written in a voice familiar to our followers
Collaborate with Sinclair’s vast network of local stations for additional support
Bring the voice to the channels
Serve as the primary voice online that reflects the personality of handle while staying consistent with brand messaging
Amplify Reach through Community Management
Drive core community management initiatives to foster meaningful audience engagement
Respond to comments, moderate discussions, and encourage conversations among listeners to deepen their connection with content
Audience Engagement Strategies
Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and handles’ reach through partnerships, collaborations, and viral moments
Performance Reporting
Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior
Consistently monitor competitor accounts for inspiration
Data-Driven Campaign Evolution
Analyze performance data to identify trends and opportunities for improvement
Use insights to evolve and optimize future promotional campaigns, ensuring our content remains fresh and effective
QUALIFICATIONS
Minimum 5-7 years of experience in social media management, preferably in the lifestyle or entertainment industry
Deep understanding of social media platforms, their algorithms, and audience-building strategies
Experience shooting and editing original social content, with examples to share
Strong analytical skills with the ability to turn data into actionable steps
A passion for lifestyle/travel/food content and an understanding of the lifestyle/local media landscape
Ability to manage multiple projects simultaneously and work in a fast-paced environment
Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.About UsSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.About the TeamThe life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.