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"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in America, we need employees who share in this spirit of challenging the status quo in everything that we do.
Role Summary The Technology and Innovation Communications Senior Specialist will be responsible for positioning Audi as a leader in digitalization and technology, with a focus on digital business, autonomous and future-focused automotive technology - both externally and internally. As an expert in the tech and digital space, this role will act as a bridge between the product and corporate communications teams, creating cross-functional relationships to deliver results. They will continuously promote Audi's vision for the future of premium mobility-building and strengthening relationships with key journalists, educating influencers and members of the media on the Audi approach, spearheading press activations, and pursuing exclusive opportunities with Audi leaders and experts. If you're a digital-first thinker with a passion for media relations who wants to roll up your sleeves and show the world what's next in automotive - and beyond - this role is for you. Role Responsibilities Leadership / Strategy (25%)- Participate in creating and driving Audi's strategy and communications roadmap to position the brand as a leader in digitalization and technology, with a focus on digital business, autonomous and future-focused automotive technology - both externally and internally
- Recognize, curate and develop creative ideas and programs that will differentiate the Audi brand
- Serve as one of the spokespeople for the Audi brand in the U.S., train future spokespeople, and counsel executives prior to interview and speaking events
- Create deep collaboration with Audi of America and global teams to ensure clear, consistent narrative and messaging
- Represent the brand at a variety of internal and external events, functions, speaking opportunities and activities
- Works closely with the AoA Strategy, Digital and Product teams to ensure continuous coordination on all communications efforts
- Serve as consultant, advisor and filter for potential executive visibility opportunities in the sector
- Serve as a collaborative partner on the communications and government affairs team, connecting the dots across technology and digitalization
- Be an aggressive media storyteller, maintaining existing relationships and developing new relationships with key national and local media representing business, general interest, tech, consumer tech and more
- Proactive story-mining with an eye toward identifying areas where Audi can clearly stand out among competitors in North America
- Garner regional, national and global media coverage on topics noted above
- Participate in creating and executing internal communications around key topics of digitalization and future technology
- Work with cross-functional teams to maintain a regularly cadence of education to key internal and partner audiences-building advocates and ambassadors throughout the brand
- Play a critical role in executing Audi presence at prominent technology conferences such as CES
- Constant pulse on digital innovations that are poised to impact the industry
- Serve as on the record spokesperson
- Staff AoA leadership for interviews and public facing events
- Brand reputation and issues management
- Maintain product knowledge of extensive Audi portfolio
- Manage communications with key stakeholders (Communications, Marketing, Digital, Product, executive team, global teams, employees, dealers and agencies) to ensure proper execution of media outreach and programs
- Participate in AoA and global planning; support financial tools and processes
- 7+ years relevant experience
- Bachelor' Degree in Communications, Journalism, or an associated area (Arts & Sciences, Economics, Sociology, Psychology)
- Highly collaborative, culturally-aware relationship builder
- Lateral and conceptual thinker
- Excellent communication skills- interpersonal, presentation and written
- Problem solver, solutions driver, ability to navigate complexity
- Flexible, adaptable, resilient
- Self-motivated, entrepreneurial spirit
- Innovator with a passion for digital
- Proactive do-er, with strong organization and project management skills
- Expert media relations-ability to be an 'on-the-record' spokesperson with national media
- Strong ability to create integrated messaging across functions
- Storytelling and creative writing skills across multiple medium
- Ability to take stories from conception to completion, working with engineers, global partners and subject matter experts to ensure accuracy and quality
- Strategic communication planning and execution experience
- Extensive experience and relationships with tech, business and consumer tech media
- Attention to detail
- Ability to manage multiple projects at once and adhere to strict deadlines
- High degree of professional polish in working with executives
- Ability to understand and communicate complex technologies clearly and accurately
- Experience in automotive, digital-first or technology companies (desired)
- Understanding of current and future automotive technologies (desired)
- Digital-first thinker (desired)
- Familiarity with intersection of innovation and public policy - ie privacy and cyber security; roadmap for ACES (automated, connected, electric, shared mobility) (desired)
- Global communications experience (desired)
- Internal communications experience (desired)
- In-depth knowledge of tech trends and game changers (desired)
- PR or communications agency experience (desired)
- Audi expertise (desired)
- Moderate to heavy traveling
- Flexible work schedule that may require weekends and late nights
Vacancy expired!