Vacancy expired!
- Support Brand & Product strategic development (positioning, proof points, objectives, competitive benchmarking, best practices and data-supported recommendations) in an effort to support 360 Go-To-Market planning for carline models, cross-carline initiatives and brand-building initiatives. Actively integrates inspiration from competitors, non-auto industry leaders and emerging trends when developing strategy / positioning.
- Collaborate with inter-department and cross-department disciplines to ensure their plans directly support strategic objectives, priorities and defined plans.
- Work with creative agency of record and media agency of record and select secondary agencies on strategic planning, target audience development, communications and plan rollout.
- Work closely with Brand and Marketing communications team on project brief development and messaging prioritization, ensuring brand / product strategy is carried throughout execution.
- Support Product marketing and sales on all future product planning and lifecycle management. Provide strong point-of-view on marketing and communications approach for future planning teams.
- Manage launch timelines to ensure key milestones are understood and being delivered upon. Initiate regularly scheduled launch marketing team meetings to ensure coordinated efforts across all disciplines.
- Become the primary liaison with the product(s) for communicating all marketing efforts in support of launch related presentations.
- Develop positioning and target data for Brand and Models, including multicultural and future vehicles, inclusive of customer journey analysis and inputs into media / content planning.
- Collaborate with Group Research, Media, Content, WOB to ensure appropriate interpretation of analysis and consistent implementation of target is leveraged.
- 5 - 7+ Years of Relevant Experience
- Bachelor's Degree - required
- Degree in Business Management or Marketing - desired
- Cross collaboration - Comfort in working with many internal and external partners to gain robust understanding of multiple impacts to the business in order to provide a comprehensive brand and product strategy including but not limited to: Sales / Distribution, Product, Incentives, Media Agency, Creative Agency
- Integration - joining people, processes or systems
- Communication skills - Experience in communicating with executive level audiences; Ability to develop and effectively communicate strategic and program presentations at multiple levels within the organization and with partner agencies
- Resource management - Budget management
- Computer savvy - Proficient with Microsoft Word, Excel, Powerpoint
- Research competency and data analysis - Comfortable identifying trends and insights within large data sets / research papers to guide marketing / product strategy
- Direct experience managing team scope and motivating team members
- Experience working on long and short-term strategic planning
- Experience with interdepartmental collaboration
- Ability to motivate a cross functional team towards one collective end goal and deliverable
- Understanding of how different marketing disciplines come together to accomplish one cohesive marketing plan
- Excellent PowerPoint skills and proficiency in taking disparate parts of a plan and creating one uniform presentation that tells a cohesive story
- Strong management of timelines & budgets
- Prioritization skills and efficient multi-tasking
- Ability to interpret marketing analytics
- Working knowledge of Automotive industry
- Working experience in the coordination of national, regional or dealer level marketing communication strategies.
- 10% work travel
Vacancy expired!