Job Details

ID #45981182
State Virginia
City Herndon
Job type Permanent
Salary USD TBD TBD
Source Volkswagen Group of America
Showed 2022-09-25
Date 2022-09-24
Deadline 2022-11-22
Category Et cetera
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Brand Strategy Consultant

Virginia, Herndon, 20170 Herndon USA

Vacancy expired!

Role Summary: The Brand Strategy Specialist supports the development of the go-to-market planning for the Volkswagen brand and the full line-up of models. The role will be the primary liaison with VW Product Planning in order to support product launches and ensure cross functional alignment on all product marketing initiatives. This role will own the target audience development with Group Research, including managing a third-party vendor, and motivate marketing stakeholders to develop data-led, research-driven campaign strategies. This position requires a strong leader, that is both a team player and strategically sound.

Role Responsibilities: Brand & Product Strategy (75% of time)
  • Support Brand & Product strategic development (positioning, proof points, objectives, competitive benchmarking, best practices and data-supported recommendations) in an effort to support 360 Go-To-Market planning for carline models, cross-carline initiatives and brand-building initiatives. Actively integrates inspiration from competitors, non-auto industry leaders and emerging trends when developing strategy / positioning.
  • Collaborate with inter-department and cross-department disciplines to ensure their plans directly support strategic objectives, priorities and defined plans.
  • Work with creative agency of record and media agency of record and select secondary agencies on strategic planning, target audience development, communications and plan rollout.
  • Work closely with Brand and Marketing communications team on project brief development and messaging prioritization, ensuring brand / product strategy is carried throughout execution.
  • Support Product marketing and sales on all future product planning and lifecycle management. Provide strong point-of-view on marketing and communications approach for future planning teams.
  • Manage launch timelines to ensure key milestones are understood and being delivered upon. Initiate regularly scheduled launch marketing team meetings to ensure coordinated efforts across all disciplines.
  • Become the primary liaison with the product(s) for communicating all marketing efforts in support of launch related presentations.
Target Audience Development (25% of time)
  • Develop positioning and target data for Brand and Models, including multicultural and future vehicles, inclusive of customer journey analysis and inputs into media / content planning.
  • Collaborate with Group Research, Media, Content, WOB to ensure appropriate interpretation of analysis and consistent implementation of target is leveraged.

Qualifications:

Years of Experience:
  • 5 - 7+ Years of Relevant Experience

Education:
  • Bachelor's Degree - required
  • Degree in Business Management or Marketing - desired

Skills:
  • Cross collaboration - Comfort in working with many internal and external partners to gain robust understanding of multiple impacts to the business in order to provide a comprehensive brand and product strategy including but not limited to: Sales / Distribution, Product, Incentives, Media Agency, Creative Agency
  • Integration - joining people, processes or systems
  • Communication skills - Experience in communicating with executive level audiences; Ability to develop and effectively communicate strategic and program presentations at multiple levels within the organization and with partner agencies
  • Resource management - Budget management
  • Computer savvy - Proficient with Microsoft Word, Excel, Powerpoint
  • Research competency and data analysis - Comfortable identifying trends and insights within large data sets / research papers to guide marketing / product strategy

Specialized Skills -

Required:
  • Direct experience managing team scope and motivating team members
  • Experience working on long and short-term strategic planning
  • Experience with interdepartmental collaboration
  • Ability to motivate a cross functional team towards one collective end goal and deliverable
  • Understanding of how different marketing disciplines come together to accomplish one cohesive marketing plan
  • Excellent PowerPoint skills and proficiency in taking disparate parts of a plan and creating one uniform presentation that tells a cohesive story
  • Strong management of timelines & budgets
  • Prioritization skills and efficient multi-tasking
  • Ability to interpret marketing analytics
Specialized Skills - Desired:
  • Working knowledge of Automotive industry
  • Working experience in the coordination of national, regional or dealer level marketing communication strategies.

Work Flexibility:
  • 10% work travel

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

Vacancy expired!

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