Market Research Competitive Analyst job vacancy

Vacancy expired!

Role Summary:

The VWGoA Market Research and Business Intelligence Specialist is a core team member of the Group research function. This role is one of three core pillars of a close team that is responsible for market information and customer research for VWGoA. This team is responsible for triangulating the market information and distilling into objective, actionable information for management and executives to make the best business decisions possible.

This role will execute and manage both proprietary and syndicated research projects. This role will manage the development and operation of the Group Research Business Intelligence requiring a strong knowledge of the automotive industry and a passion for organizing and triangulating information and analysis into impactful stories and an easy to understand and usable knowledge management system. The role will support the research team operation increasing operational efficiency, cost savings, best practices and vendor management. This role will also be responsible for research vendor management and developing deeper ties with research partners that bring the organizations optimal value. This position plays an important role in the development and socialization of key findings, ratings, best practices, and lessons learned and ultimately managing sustainable institutional knowledge and business intelligence.

Role Responsibilities: 25% - Execution of Proprietary Projects and Requests

Responsible for the execution and support of major research and market intelligence projects
Manage research projects and analysis in product research, customer demographic/psychographic research, price, and aligning feedback to Brand initiatives.

25% - Manage Industry Benchmark Research and Analysis

Conduct competitive market performance analysis and track performance vs. competition including the production of monthly reporting and the management of all available market benchmark studies such as J.D. Power, Maritz, IHS, Autodata, Strategic Vision, Harris, etc.

25% - Manage Market Intelligence and Planning Round

Identify and communicate opportunities to effectively address VWGoA brands competitive strengths / weaknesses.
Manage and alignment of VWGoA Product segmentation, customer segmentation, and total market volumes
Trend research

25% - Support Research Team Operations

Support Group research efficiency and value across research projects and market information
Development and management of the Group Research knowledge management system, including detailed knowledge of auto industry, VWGoA brand objectives, market research database and vendor capabilities.
Support the management of group research standards, vendor management, project alignment and efficiency, identifying and cataloging best practices, quality and consistency management across projects, project and vendor evaluations and communication strategies.
Manage research and market intelligence vendor relationships including quality control of work and alignment to objectives and budget, rating vendor strengths and weaknesses, rating overall and project performance, finding new vendors with innovate, value-added solutions.
Manage Group Research administration including purchasing, billing, invoice management, and budgets.

Qualifications:

Years of Experience:

3-5 years of automotive analysis or market research
1-3 years of automotive or related industry

Education:

Bachelor's degree - required

Skills:

Organizational and process orientation and skills
Analytical and conceptual thinking - using logic and reason, creative and strategic
Communication skills - interpersonal, presentation and written
Computer savvy - skilled in the use of software
Integration - joining people, processes or systems
Influencing and negotiation skills
Problem solving
Resource and time management

Specialized Skills:

Required:

3-5 years of automotive analysis or market research
Microsoft Office
Strong team player
Self-motivated and driven
Automotive industry knowledge

Desired:

Statistics or Research experience
Organizational and Process Management experience
Automotive market experience

Work Flexibility:

10-20% travel

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws. #LI-MN1

Vacancy expired!

ID	#45944553
State	Virginia
City	Herndon
Job type	Permanent
Salary	USD TBD TBD
Source	Volkswagen Group of America
Showed	2022-09-24
Date	2022-09-23
Deadline	2022-11-21
Category	Et cetera
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Job Details

Market Research & Competitive Analyst

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