Vacancy expired!
Title
MARKETING COORDINATOR
Job Description
Research market conditions in the local and regional markets to determine potential new customers and develop digital marketing and advertising campaigns for the largest rug and carpet showroom in the Hampton Roads area of Virginia, utilizing tools such as CRM, WordPress, Magento, and Google AdWords to develop business to business (B2B) and business to consumer (B2C) relationships. Duties include gathering and analyzing data regarding customer demographics and buying habits to develop unique blog content to attract online visitor's to company's website; measuring the effectiveness of the company's social media profiles and presence on Facebook, Twitter, Pinterest, Instagram, Houzz, eBay, and Etsy and creating new content as appropriate; forecasting and tracking marketing trends for the creation of marketing materials including an in-house inventory system connected to the company's e-commerce website; conducting research on market competition and counter advertising to stay at the cutting edge and ahead of all competitors in the same industry and field; maintaining customer e-mail distribution lists and generating content for e-mail blast marketing efforts; writing and developing content for the company's website; setting up and maintaining a photography studio to ensure professional photographs of new inventory and repair projects are coordinated for inventory and marketing purposes; editing and formatting digital photographic images to improve resolution and to better reach target market; and uploading marketing images into the company inventory system as well as selecting and adding relevant photographs to monthly social media posting strategy.
Approximate Hours Per Week
40
Qualifications
Bachelor of Science in Marketing, Mass Communications, or a closely related field. Coursework must include Media Writing, Media Management, Digital Photography, and Web Page Design. Two months of work experience in entry-level marketing position focused on digital marketing, to include website design and creation of website content, using social media as a marketing tool, building B2B and B2C interactions, and utilizing tools such as CRM, WordPress, Magento, and Google AdWords. Experience may have been gained prior to completion of required degree.
Salary Level
36,442 per year
Location
Virginia Beach, Virginia United States
Marketing, Journalism/Mass Comm.
Degree Level
Bachelors
Vacancy expired!