Vacancy expired!
InMotion Hosting is looking for a Marketing Generalist to join our team to ensure the success and profitability of our brand and products. In this position, you will identify creative initiatives to drive growth across the entire marketing and sales funnel including content creation, campaign ideation, targeting, and messaging strategies. As an industry leader in web hosting and web design, InMotion Hosting needs a team member who can find innovative ways to stay ahead of the competition.
Were looking for someone focused on enhancing the user experience through a wide variety of marketing strategies. If you have a passion for marketing and love being able to see the direct impact of your efforts, welcome home!
What Youll Do:
Research and analyze product features and pricing strategies to help enhance sales
Grow new leads, including Marketing Qualified Leads, by converting site traffic through landing pages, calls-to-action, and product-centric lead generation content
Understand and evaluate current user experience and product purchasing patterns while suggesting improvements to increase profitability
Monitor key analytics and conversion funnels; recommend A/B tests, funnel adjustments, and website changes as needed
Implement trigger-based lead nurturing programs that target all stages of the sales funnel from new leads to closed opportunities
Build and maintain buyer personas in conjunction with other departments and conduct market research
Create and manage dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance
Drive growth across the marketing and sales funnels through campaign ideation, targeting, and messaging strategies
What Youll Get:
Profit sharing twice yearly
Medical, dental, vision, disability, life insurance, and 401K plans
Opportunities to grow your skills and advance after 90 days
A fun, relaxed working environment with a casual dress code
Free lunch on Tuesdays
Awesome Company Parties and Onsite Events
A free VPS
A collaborative and creative environment
Ideal Candidates Have:
1-3 years of marketing experience in tech environment
Experience using Product Management principles to increase sales
In-depth knowledge of web hosting including understanding the current hosting competitive landscape
Experience with marketing automation and direct response techniques regarding program development and implementation
Knowledge of marketing best practices for branding, design, pricing, and positioning
Advanced knowledge of Google Analytics and Excel
Familiarity with design tools such as Photoshop and Illustrator
Experience with project management in an Agile environment
Working knowledge of enterprise-grade email marketing tools and systems
BS/BA in Marketing or Business related field preferred
Experience preparing projections, estimates, and reports a plus
Web design and/or development experience
Location:
Denver, CO
Virginia Beach, VA
Learn more about what its like working at InMotion and yes, we have the best parties in town. You can also check out our products here.
Apply Here
Vacancy expired!