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Our MissionAt Palo Alto Networks® everything starts and ends with our mission:Being the cybersecurity partner of choice, protecting our digital way of life.We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.Your CareerWe’re looking for a results-oriented Industry Marketing Manager who thrives in a fast-paced environment to help accelerate our marketing efforts in one of our fastest growing segments. The marketing leader will be responsible for developing and managing integrated marketing programs targeting Education and Research institutions. Reporting to the Head of Industry and Public Sector Marketing, this individual will work collaboratively to develop and execute integrated marketing programs to increase awareness and drive demand across Higher Education and K12 institutions while supporting strategic priorities and growth objectives.Your ImpactPlanning & ExecutionDevelop and implement industry marketing plans covering content development, digital marketing, and marketing communications
Manage industry focused webinars and participation at third-party events, such as Educause
Work with key industry associations across educational institutions to build engagement and drive incremental sales opportunities
Use quarterly planning templates to communicate industry plans to marketing leadership, GTM teams and sales leadership
Work with internal teams to develop and expand PR opportunities in select industry trade publications
Serve as the marketing SME in the Education and Research vertical market within the Americas
Elevate DemandFocus on executing impactful campaigns to establish the company as the cybersecurity leader across Higher Education and K12 institutions
Leverage automated processes to develop and manage “always-on” marketing programs
Foster creativity and find new ways to market with end users and partner teams
Identify market direction, what’s important to customers, where technology and features are evolving and where the company can effectively compete across vertical markets
Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast
Vertical Marketing LeadAct as the marketing “quarterback” for the Education & Research vertical market
Partner with sales and product teams to communicate strategic focus areas and manage event and digital execution across vertical markets
Provide weekly marketing updates to key sales stakeholders via weekly calls and email communications, including industry newsletters
Pipeline GenerationTeam with select partners to develop and execute integrated marketing campaigns to increase sales pipeline opportunities
Drive new logo acquisition and refresh opportunities via marketing campaigns & initiatives
Communicate quarterly marketing contribution to pipeline metrics to sales teams
Your Experience Bachelor’s Degree in related field of study
7+ years marketing experience in a technology-driven organization and industry marketing job function
Strong knowledge of key customer drivers in industries focused on education and state and local government
Ability to handle multiple projects in a dynamic field marketing organization that partners directly with sales
Excellent project management and execution skills, with the ability to prioritize and meet deadlines in a fast paced environment
Understanding of modern marketing and digital programs mechanics, testing strategies, demand waterfall processes and metrics and campaign influence
Experience delivering webinar and virtual event programs including knowledge of SFDC, Marketo, ON24 and other Martech tools
Strong communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
Attention to detail, while maintaining an eye on the big picture
Willingness to take on additional tasks and roles with a "can-do" attitude
The TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.Palo Alto Networks is evolving and changing the nature of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.Disclosure required by sb19-085 (8-5-20) of the minimum compensation (includes on-target earnings = base + on target incentives for sales roles) for this role to be located in the state of Colorado. If hired in Colorado, this position starts at $113,000/yr. Depending on the position offered, restricted stock units and incentive or bonus pay may be provided as part of this compensation package. Additional benefits may be found here (http://benefits.paloaltonetworks.com/) .#LI-HR2
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