Vacancy expired!
Marketing Manager (Direct Marketing) - PS22141Location: Louisville, Kentucky, United StatesNewRequisition #: PS22141Your Talent. Our Vision. At Anthem, Inc., it’s a
powerful combination, and the foundation upon which we’re creating greater access
to care for our members, greater value for our customers, and greater health
for our communities. Join us and together we will drive the future of healthcare .This
is an exceptional opportunity to do innovative work that means more to you and
those we serve at one of America's leading health benefits companies and a
Fortune Top 50 Company.Marketing Manager (DirectMarketing)Preferredlocations : Office-base in one of the following Anthem offices: ME, NH, CT, NY, CO, NV, GA, IN, OH, KY, MO, VA WI, or
CA)Other Locations : Strongly prefer office-based. May consider candidates from other areas who
are not able to work in an Anthem office at management’s discretion.Role SummarySpecializing
in direct marketing media management and optimization. The successful candidate will be a
results-driven direct marketer with experience in complicated, highly regulated
industries such as insurance or financial services.Responsible
for partnering with Anthem’s Business Segment Leadership to develop and execute
enterprise direct marketing strategies to support business line growth for one or more states. Primary
duties and responsibilities include but not limited to:
Lead all aspects of planning, testing,executing and optimizing direct marketing media campaigns that deliver againstbusiness & sales goals; manage a multi-million dollar budget.
Formulate and execute test strategies focusedon improving key metrics. Take initiative to improve direct marketingcapabilities and results.
Leverage data, reporting and analysis resourcesto refine acquisition strategies. Direct analysis to identify and furtheroptimize opportunities.
Anticipate upcoming business needs and makeappropriate plans in advance.
Buildand manage campaign project plans to ensure key milestone dates are hit.
Manage relationships with agency partners.
Workclosely with internal and external partners to implement reporting to trackprogram performance compared to forecast.
DevelopExecutive-Level presentations and report out to Segment Leaders onstatus/progress.
Ensureaccurate materials and assist with proofing Direct Marketing materials. Complywith all DOI regulations.
Requires
a BA/BS degree, 5+ years of marketing experience, or any combination of
education and experience which would provide an equivalent background. MBA
preferred. Experience in direct
marketing strategies (direct mail, DRTV, search, email and online strategies).Preferred
Relevantexperience in the insurance/financial services industry or other relatedhighly-regulated field preferred.
Experiencein sales-driven environment. Successful at developing and deliveringacquisition goals and enhance direct marketing methodologies.
Demonstratedability to effectively manage a campaign budget.
Key skills andleadership competencies
Analytical,data driven, results oriented. Able to provide interpretation of data and topresent findings to others.
Extremelyorganized and able to multi-task, managing multiple projects with overlappingdeadlines in a high-pressure environment.
Strategic,diplomatic forging of relationships.Inspires trust & motivates others to achieve goals.
Demonstratedsuccess as an internal and external business partner to key stakeholders.
Comfortableworking in different systems and databases.
Actswith a sense of urgency; builds and adjusts plans to deliver results to meet orexceed expectations.
Makes autonomous decisions while understandingbusiness goals and objectives.
Hasa strong attention to detail.
Dealseffectively with ambiguity and change.
Collaboratesand seeks out varying perspectives and alternatives.
Maintainsflexibility to plan revisions to support changing business needs.
Challengestradition and conventional thinking when appropriate.
Actswith integrity and courage. Focuses on the greater good over personal benefit.
Anthem, Inc. is ranked as one of America’s Most AdmiredCompanies among health insurers by Fortune magazine and is a 2018 DiversityIncmagazine Top 50 Company for Diversity. To learn more about our company andapply, please visit us at careers.antheminc.com. AnEqual Opportunity Employer/Disability/Veteran.
Vacancy expired!