Assistant Manager, Communication Strategy

Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com .

DESCRIPTION OF DUTIES

• Ideates, advocates for, and executes 3 rd party marketing opportunities that deliver meaningful consumer engagement and sell-through, in partnership with Product Marketing leadership / internal stakeholders / partner organization and with a focus on owned and earned communication channels as personally owned area of business, including social media networks, PR levers, influencers, CRM, on-device news feeds, Nintendo eShop, and Nintendo.com

• Monitors industry news and current events and pivots active strategies in a timely and strategic manner as needed based on this fast-paced, evolving landscape

• Sets strategy for 3 rd party Communications calendar

• Spearheads development and implementation of best-in-class communication practices across PDR product marketing team, including protocols for enabling / evaluating experimentation (AB testing, etc.) and ensuring that all communication activity meets the highest standard per company policy

• As designated, represents Nintendo as an official corporate spokesperson upon successful completion of necessary training

• Creates and executes marketing funding agreements / Action Memos, reviews / approves invoices, and manages budget allocated to owned area of business

• Supervises work of assigned staff, including delegation of tasks and provision of guidance / training

• Evaluates effectiveness of marketing investments in owned area of business and adjusts plans accordingly to continuously improve ROI and deliver on PDR business goals. As part of this work, supervises the generation and analysis of applicable reports on an ongoing and ad hoc basis and drives recommendations based on said learnings

• Acts as a compelling front-line representative and advocate of PDR marketing and departmental priorities / goals with internal and external stakeholders

• Manages the support of internal initiatives generated by NOA Sales and Marketing teams that involve 3 rd party content and impact owned area of business

• Analyzes and understands market / consumer / retailer / industry trends

• Briefs internal and external stakeholders on priority initiatives for owned area of business in a timely and productive manner

• Coordinates internal product demonstrations

• Evaluates games in various stages of development to assess product quality, demand potential, and alignment with strategic objectives

• Works closely, effectively, and in cooperation with external and internal stakeholders to ensure assets and marketing materials are accurate and consistent with key messaging and strategy

• Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons

• Up to 15% travel

• Other duties as assigned

SUMMARY OF REQUIREMENTS

• 5 plus years of related experience in consumer-facing communications

• 1-2 years of people management / team leadership with demonstrated growth potential

• Proven experience in end-to-end project management

• Proven experience with managing and maintaining project budgets

• Proven experience working with cross-discipline teams (PR, Advertising, CRM, Retail, Web, etc.)

• Proven experience rapidly growing and fostering audiences / communities via communications strategies

• Strong technical background with advanced computer skills and knowledge of HTML preferred

• Knowledge of graphic design best practices, principles and software preferred

• Familiarity with Nintendo’s platforms, IP, and 3 rd party content strongly preferred

• Software proficiencies: Advanced Microsoft Office, with emphasis on Excel, PowerPoint, and Teams; online tools and systems, with emphasis on Oracle Tools and Confluence; social media listening / analytics tools (including data reporting, interpretation, and reactive strategy) and platforms, with emphasis on YouTube, Twitter, Facebook, Instagram, Pinterest, and Tumblr

• Undergraduate degree in Digital Marketing, Communications, Public Relations, a related field, or equivalent combination of education and experience

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