Marketing Manager

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: "build the team, grow the company, have fun, love and serve others."

Paciolan is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year.

WestCoast Entertainment (WCE) is an independent presenter of national touring Broadway productions, concerts, and other special events. Based in Spokane, WCE presents the yearly STCU Best of Broadway series.

Responsibilities:

• Serve as liaison between WCE and tour press agents regarding all details of event advertising campaigns.
• Organize all details, invoices and back-up necessary for the show/tour Advertising Settlements.
• Manage grassroots and earned media promotions.
• Manage the creation of digital ads, flyers, window clings and other necessary collateral.
• Develop all show programs/playbills including creating copy and assisting with advertising sales and renewals.
• Assist with new season development, season ticket retention efforts and announcement planning.
• Manage relationships with sponsors and partners and communicate details, special offers and deadlines.
• Manage print vendor relationships and coordinate bidding process when necessary.
• Manage community engagement programs and promotional opportunities including area universities and colleges.

• Manage social media campaigns and PR efforts.
• Manage WCE website and email marketing including content creation.
• Serve as a liaison for WCE graphic designers.
• Work with box office, call center and ticketing teams on guest service programs, marketing synergies and initiatives.
• Assist with sponsor sales and fulfillment as well as group sales programs.
• Assist with special events as necessary.
• Represent WestCoast Entertainment in the form of membership in industry organizations.
• Organize and manage ASL interpreters for all events.
• Other duties as assigned or as needed.

Qualifications:

Position Requisites:

• Degree in Marketing, Communications or Public Relations.

• Minimum 3 years marketing experience including live event promotions preferred.

• Experience with all forms of media including print, radio, TV, digital and social.

• Computer skills: Graphic and design software proficiency a plus.

• Ability to deal courteously and tactfully with the public.

• Ability to communicate and develop an effective working relationship with fellow employees and supervisors.

• Ability to prioritize, maintain composure under pressure and meet tight deadlines.

• Excellent written and verbal skills.

• Organized, detail oriented and self-motivated.

• Ability to work irregular hours due to specific event schedules which may require some nights, weekends and holidays.

• Ability to read, write, and communicate effectively with co-workers and patrons.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

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