Job Details

ID #2677890
State West Virginia
City Charleston
Full-time
Salary USD TBD TBD
Source Shuman, McCuskey & Slicer, PLLC
Showed 2019-09-04
Date 2019-05-10
Deadline 2019-07-09
Category Marketing/advertising/PR
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Marketing Manager

West Virginia, Charleston 00000 Charleston USA

Vacancy expired!

As a top-ranked law firm with a proven reputation for providing aggressive litigation representation, Shuman, McCuskey & Slicer seeks a Marketing Manager for its Charleston, WV office.

The Marketing Manager will be responsible for firm-wide marketing and communications activities. The Marketing Manager will develop, lead, and execute marketing campaigns and manage marketing events.

Essential Duties and Responsibilities:

  • Lead and/or assist in the writing and design of marketing, advertising, lateral recruiting materials, social media posts, website postings and attorney profiles, press releases, and internal communications.
  • Work with firm management to identify target markets and clients and market the firm to potential clients; assisting as needed with responses to requests for proposals for legal services.
  • Lead and manage events, including organizing event details, mailing lists, RSVPs, catering, venues, etc.
  • Analyze marketing metrics and evaluate and recommend next steps to market the firm and the lawyers in the firm.
  • Work closely with firm management to understand client and firm goals to fuel campaign development.
  • Manage the work of external communications partners for projects as needed.
  • Manage support staff as needed to execute internal and external campaigns.
  • Make presentations to leadership concerning marketing plans and metrics.
  • Stay abreast of new marketing tactics and best practices for law firm marketing.
  • Other duties as assigned.

Required Education/Experience:

  • Bachelor’s Degree in communications, marketing, journalism or a similar field.
  • Three to five years of experience in marketing or communications-related field preferred.
  • Strong knowledge of and experience in integrated marketing plan development and execution.
  • Strong business and creative writing skills a must.
  • Ability to lead initiatives and manage other staff members.
  • Excellent interpersonal and formal presentation skills.
  • Must be proficient in social media, especially LinkedIn, Facebook, and Twitter.
  • Must be an excellent problem solver, with the ability to pay strong attention to detail.
  • Some travel between the Firm’s offices required.
  • Must have the ability to prioritize work to meet deadlines and work under pressure.
  • Advertising/PR/marketing agency experience preferred.
  • Past law firm experience a plus.
  • Understanding of PR/media relations and insurance claims industry a plus.

Shuman, McCuskey & Slicer, PLLC offers an outstanding benefit package that includes:

  • Medical
  • Dental
  • 401K Program
  • Paid Time Off
  • Paid Holidays

Equal Opportunity Employer.

Job Type: Full-time

Experience:

  • Marketing or Communications-Related: 3 years (Required)

Education:

  • Bachelor's (Required)

Required travel:

  • 25% (Required)

Benefits offered:

  • Paid time off
  • Health insurance
  • Dental insurance
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs
  • Retirement benefits or accounts
  • Flexible schedules
  • Workplace perks such as food/coffee and flexible work schedules

Vacancy expired!

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