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Summary: At Meta, you can play a key part in helping us remain a safe and trusted environment for people and businesses. We are looking for experienced integrated marketing professional to lead campaign development and execution to SMBs on the Global Customer Marketing team. You will be responsible for developing top-of-funnel marketing campaigns that help build trust with small businesses and help them adopt privacy-centric solutions to help grow their business. This includes go-to-market channel activations using paid, owned and earned media strategies that help advertisers meet business objectives while understanding evolving ad privacy changes. To be successful in this role, you should have significant experience in content creation, expert analytical skills to measure campaign performance, a strong appreciation of ad products and thoroughly understand small business advertisers. You also have the ability to influence key partners across multiple marketing disciplines and cross-functional teams who may have different objectives.Required Skills: SMB Marketing Manager, Privacy Responsibilities:Develop and execute global marketing content strategy to support scaled marketing efforts to drive awareness and consideration of Meta’s privacy centric advertising solutions
Architect top-of-funnel user journeys that are integrated across channels with ownership of web and off-platform paid media
Support central, regional, audience marketing teams in development of narratives, creative platforms and asset adaptation to be utilized across small business programs/campaigns
Collaborate closely with stakeholders to align roadmaps and campaign goals, ensuring they contribute to business KPIs
Develop compelling customer-centric content that inspires and educates businesses
Own campaign measurement and reporting to demonstrate campaign effectiveness
Work hand-in-hand with designers, copywriters, and web developers to activate Meta’s brand experience
Identify right levers behind successful marketing content, iterate on those learnings using testing frameworks
Minimum Qualifications: Minimum Qualifications:BA/BS degree
8+ years of total marketing experience, with 3+ years experience in web and media planning
Experience leading creative development with internal creative teams and agencies
Experience understanding Small Businesses and their needs
Experience developing and executing complex integrated marketing campaigns using paid, owned, earned strategies
Preferred Qualifications: Preferred Qualifications:Experience using video or motion design to tell emotive stories
Experience developing campaign plans using brand marketing and performance marketing
Analytical skills developing campaign measurement frameworks and reporting
Experience translating complex concepts into easy-to-understand language
Experience working with globally distributed teams and collaborating with matrixed organizations
Project management and executive leadership experience
Experience leading through ambiguity and working in a fast paced start-up environment
Industry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Vacancy expired!