Marketing Director

Wisconsin, Madison Madison USA
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SERRV International is hiring a Marketing Director in Madison, Wisconsin.

This is a unique opportunity for an experienced retail marketing professional to be part of a dynamic organization and mission. SERRV is a non-profit organization dedicated to reducing poverty by selling handcrafts and foods made by artisans and farmers in impoverished parts of the world.

The ideal candidate will have a proven track record developing integrated brand and marketing strategies, and pursuing unique and cost-effective publicity methods. This high-energy individual will enjoy driving creativity and enthusiasm in others, and have a passion for what we do.

Reporting to the chief executive officer (CEO), the Marketing Director will be integral to helping enhance our brand’s awareness, appeal and reputation, and growing sales of our products.


Oversee our 4-person marketing team, prioritizing and managing day-to-day activities, allocating resources and ensuring deadlines are met.

Expand awareness of our products and mission by developing and maintaining a compelling SERRV brand, voice and message to our customers and stakeholders.

Develop and implement an integrated brand, marketing and communication strategies to increase revenue in both our B2C and B2B channels.

Oversee development, execution and effectiveness of catalog and direct-mail campaigns, retail promotions, and customer acquisition programs.

Drive a compelling digital presence in order to increase traffic, sales and customer-generated content, and to enhance our customer experience online.

Enhance our email marketing program, effectively leveraging customer contacts and increasing subscription / retention rates.

Work collaboratively with Merchandising and Sales to develop promotion plans for new and existing products and sales collateral.

Improve messaging and story-telling to promote our mission. Oversee a Public Relations strategy and content development of interest to editors.

Manage relationships with outside vendors, including printers, digital consultants and direct-mail database management providers.

Be deeply committed to furthering our mission; helping build our impact in the market and in the lives of our artisans and farmers.


Bachelor’s or Master’s degree in Marketing, Advertising, Communications or a related field.

7+ years progressively responsible experience in print and digital marketing, brand development and PR / Communications. Catalog and direct mail experience, an asset.

A proven track record developing and implementing integrated marketing strategies that increase revenue, conversion and new customer acquisition.

Solid knowledge of best practices in retail marketing, including both direct-mail and e-commerce platforms.

Experience overseeing development of compelling sales and product offers, promotional copy and campaign layouts, with the ability to convert customers online using offline channels.

Ability to perform market analysis and response rate analysis. A consistent use of data, market research and testing to inform recommendations and decisions.

Knowledge of web analytics (ex. Google Analytics) and Google Adwords, and experience leading a team responsible for digital marketing strategy / performance.

Experience in media relations, with proof of editorial influence. Ability to develop strong marketing, campaign and headline copy.

An entrepreneurial mindset, with the ability to spot branding opportunities and optimize sales performance with limited resources.

Excellent leadership and team-building skills. A proven track record managing multiple projects while meeting deadlines.

Ability to carry out responsibilities in a fair and ethical manner, in keeping with our mission and values.

SERRV’s compensation package includes generous healthcare, dental and retirement programs, vacation and sick leave, employee product discounts and a casual work environment.

Job Type: Full-time

Additional Compensation:

  • Store Discounts

Work Location:

  • One location


  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off

This Job Is:

  • A job for which all ages, including older job seekers, are encouraged to apply

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Job Details

ID #2953059
State Wisconsin
City Madison
Source SERRV International
Showed 2019-12-03
Date 2019-11-15
Deadline 2020-01-14
Category Marketing/advertising/PR
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