Digital Marketing Specialist

Wisconsin, Menomoneefalls Menomoneefalls USA

Vacancy expired!

We Believe in Better! We want you to join our vibrant team GROUNDED by our 47-year history and OPTIMISTIC about growing our future. Come see why weve been recognized by BizTimes Milwaukee as the 2018 Corporate Citizen of the Year for our commitment to giving back to our communities and by Milwaukee Business Journal as one of Milwaukees Coolest Offices.

This rewarding and PASSIONATE position is responsible for working alongside the Digital & Social Media Manager and Vice President of Marketing overseeing the web, mobile and digital strategy, content, user experience and production of a wide range of digital communication projects and campaigns in support of the companys PURPOSEFUL communication strategies and business objectives.

What will you be doing every day?

  • Assists in developing social media promotions for LTOs, Co-Brands/Partnerships, Social Engagement

  • Coordinates, schedules and optimizes brands national digital advertising campaigns

  • Plans, creates, and schedules social media content for Cousins brand and local restaurant pages

  • Manages and responds to all brand and local social media page guest comments, reviews and ratings
  • Writes, edits and proofreads emails, landing pages and other digital content as assigned

  • Coordinates send schedules, creates target lists and assists with template design for email marketing

  • Organizes location data and implements SEO/local search activities for brands digital properties

  • Works with Design Team, Digital Team, PR Team and Web Agency to coordinate promotions, projects and maintenance for CousinsSubs.com, Cousins Subs Mobile Ordering App and CousinsFranchise.com

  • Assists in monthly digital marketing and local social media campaign reporting

What are we looking for?

  • Bachelor's degree in Digital Media, Marketing or Public Relations or equivalent

  • 1-2 years related experience in digital, social media or online marketing

  • Experience in a restaurant or service organization highly desirable

  • Commitment to our Core Values

  • Grounded We believe nothing grows without strong roots

  • Purposeful We are committed to serving others

  • Optimistic We believe in the power of personal growth

  • Passionate We are inspired by helping those around us succeed

  • Strong understanding of digital and social media marketing principles for local search; promoting and selling products/services; online customer engagement; and new customer acquisition

  • Experience with social media management tools; Facebook, Twitter, Instagram and Yelp advertising; email marketing software, website content management systems, and Google Analytics

  • Excellent copy writing and editing skills for content creation and digital advertising

  • Ability to measure and report on the success of digital marketing strategies

  • Working knowledge of HTML/CSS

  • Highly organized and deadline driven must be able to manage multiple, simultaneous digital projects

  • Hands-on experience with Salesforce or related CRM a plus

  • Familiarity with Adobe Creative Suite a plus

What can we offer you?

  • Market competitive salary

  • Comprehensive benefit package (Medical, Dental, Paid Time Off, 401K)

  • Phone allowance

  • Of course, free lunch, plus a 50% off duty discount

  • Excellent company culture and team

Our success is contagious. Come catch what weve got.

Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.

EOE/M/F/Vet/Disabled

Brand: Cousins Subs

Address: N83 W13400 Leon Road Menomonee Falls, WI - 53051

Property Description: 9999-Corporate Office, WI

Property Number: 9999

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