Marketing Insights & Analytics Manager

We’re seeking a data-driven and insights-driven Manager to join our team.  This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You’ll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels—bringing clarity to complexity and driving smarter decisions at every level of the organization. What you'll get to do: Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.