The Director will lead marketing strategy, planning and implementation for the GAM Markets, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.The role will report into the Head of Marketing for CISSEE. He/she will have responsibility for overseeing local Visa marketing teams and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments.Lead the development of key marketing initiatives including those that drive Visa payment Volumes in GAM, support product platforms, cross-border transactions/payment volumes, promotional/sponsorship initiatives, with special focus on supporting key strategic platforms (Premium, Cross-border), Direct and manage country level marketing investments, ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives, and most directly help drive profit and revenue. Lead and drive the value that the Visa Marketing team delivers for its clients (both issuers and merchants) to drive value for both Visa and our partners, with an additional focus on supporting Value Added Services through Value-in Kind marketing.Maximize marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs, and ensuring business case assessments and measurement of results against established KPIs, including MROI.Establish and develop strong, collaborative working relationships across the spectrum of stakeholders, including Clients, Visa Sub-Region and Country Level Management, Sales, Product, Acceptance, and Hub and Global Marketing teams.Specific Responsibilities:To lead cluster and country level marketing initiatives and investments, ensuring full assessment and prioritization of country marketing strategies, plans and implementations against business and marketing objectivesLead development and implementation of strategic marketing and communication plans designed to meet business and marketing requirementsEnsure analysis of all marketing initiatives from marketing and business effectiveness prospectiveEnsure only effective marketing campaigns/initiatives are continuedDrive market research activity within the region, and suggest new market research projects to provide information for the development and enhancement of marketing programsEnsure the identification and analysis of card payment trends, market opportunities, cardholder behavior, and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business directionMonitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concernManage the allocated budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policiesAssess all local marketing activities against key marketing KPI’s including MROI measuresAct as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelinesNegotiate and secure contracts with all external partnersManage Marketing Agency Relationships:Manage relationships with the agencies and manage their activities effectively ensuring efficient delivery of agreed plansLead briefing process for creative and media agencies on all campaigns, and safeguard the Visa brand and its valuesReview and evaluate all agency work productEnsure the agencies deliver on their contractual obligationsProvision of Marketing Support with, to and for Client Banks:Provide professional marketing advice and consultancy to clients to support clients in delivering on their business objectivesLead development and implementation of client co-op marketing strategies and plansProvide clients with new effective approaches to achieving business and marketing goals with the use of marketing value added services and execution of marketing activitiesGain the support and commitment of clients to participate in Visa marketing activitiesActivation of Visa’s Sponsorship PropertiesLead development and implementation of local sponsorship strategies and plansContribute to Visa through supporting marketing-in-kind solutions through Value Added Services for our clientsGeneral:Actively contribute to the development of the GAM marketing team through coaching, support and the development of formal training plansEstablish, maintain and develop strong working relationships with senior management at global, regional hub and country levelManage budget allocation and budget reporting according to Visa Inc. proceduresThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.