Director, Marketing

POSITION SUMMARYThe Director, Marketing is a strategic leader responsible for directing the airport’s marketing initiatives, mentor and guide a dynamic team, and work with major stakeholders to enhance the visibility of the Philadelphia Airport System as a premier international gateway. The Director of Marketing will develop and execute comprehensive marketing strategies to promote the Philadelphia Airport System’s brand, digital presence, social media campaigns, and related functions. This role involves leading a team of marketing professionals, including a Digital Marketing Manager, Social Media Manager, and a team of Marketing Strategists, with a focus on mentorship and fostering team development. The position also requires substantial experience with agency partnerships to drive the success of marketing initiatives.PRIMARY RESPONSIBILITIESTeam Leadership & MentorshipLead, mentor, and develop a high-performing team that includes the Digital Marketing Manager, Social Media Manager, and a team of Marketing Strategists.Provide clear direction and foster a collaborative environment that encourages growth, innovation, and accountability.Strategic Campaign DevelopmentDevelop and implement marketing campaigns and corporate branding initiatives that enhance the visibility and reputation of the Philadelphia Airport System.Engage internal and external stakeholders, including airlines, concessionaires, and community organizations, to promote airport amenities and drive revenue.Lead the planning and execution of marketing projects to promote specific programs, services, and strategic initiatives.Marketing and Branding ExcellenceLead corporate branding initiatives that promote a positive image of PHL and its value proposition.Collaborate with the Director, Brand Creative and Director, Communications to align marketing strategies with the physical environment and customer experience.B2B Marketing and Agency PartnershipsBring expertise in B2B marketing, working closely with agency partners to drive impactful campaigns.Cultivate relationships with business partners, including airlines, local businesses, and community organizations, to ensure effective collaboration on marketing and branding efforts.Data-Driven Decision MakingUse passenger data, market trends, and customer feedback to inform strategic marketing decisions and enhance customer engagement.Provide insights and recommendations to airport executives on programs and services to meet the evolving needs of diverse passenger segments.Monitor campaign performance and adjust strategies for continuous improvement.Advertising & Consultant OversightOversee external advertising agencies and marketing consultants, ensuring effective execution of marketing initiatives that align with the airport’s overall branding and marketing goals.Direct vendors in the production of marketing materials and collateral to support ongoing campaigns.KNOWLEDGE, SKILLS AND ABILITIESProven track record of successfully managing and developing a marketing team and building strong agency relationshipsExperience with marketing strategies in both B2B and B2C environments, with measurable results (ROI)Strong people management skills, including mentoring and leadership of direct reportsExpertise in Digital and Social Media marketing, with experience overseeing social media strategies and campaignsExceptional communication skills, both written and verbal, with a demonstrated ability to produce high-quality marketing content and materialsStrong organizational and project-management skills, with the ability to handle multiple projects simultaneously