Performance Marketing Specialist - Essity244398DESCRIPTION/RESPONSIBILITIES:
Performance Marketing SpecialistAt Essity: This Is What We DoAbout the Role
Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance.The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.What You Will Do
Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.
Campaign Objective Definition: Collaborate with stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Align campaign strategies with overall business goals.
Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.
Holistic Management: Take a top-down approach, analyzing data at the brand, category, product family, and SKU levels. Ensure consistency and alignment across all levels of the product hierarchy.
Actionable Insights: Support and drive actions related to: conversion rate optimization, merchandising decisions, pricing strategies, portfolio and assortment management.
Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.Who You Are
Bachelor's degree in Marketing, Business, or a related field.
Proficiency in analytical tools (e.g., Google Analytics, Adobe Analytics, etc.).
Strong Excel skills for data manipulation and reporting.
Excellent communication skills to convey insights and recommendations effectively.
Experience with e-commerce platforms (Amazon, Walmart, etc.) is a preferred.About Our DEI Culture
Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.Compensation and Benefits:
Competitive annual salary + annual incentive bonus/sales incentive + benefitsPay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Li e, AD&D, short-term and long-term disability insurance
Employee Assistance Program
PTO offering with Paid Holidays
Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
Employee discounts program
Scholarship program for children of Essity employees. Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total RewardsAdditional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.comTogether, we are improving lives, every dayWorking at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.